Digital Marketing Manager

Responsibilities
• Develop detailed knowledge and understanding of business strategy,

objectives, and goals.
• Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
• Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
• Performance Marketing
• SEO
• Email marketing
• Performance Marketing:
• Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
• Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.
• Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.
• Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.
• Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.
• Innovate and implement test-and-learn strategies and drive scalable

results.
• SEO
• Manage both on-page SEO and off-page SEO for the company.
• Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
• Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.
• Email marketing:
• Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.
• Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.
• Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements
• A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.
• Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.
• The ability to collaborate effectively across teams such as growth, marketing &

design.
• Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.
• Strong experience in website analytics tools highly proficient with near

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.
• Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.
• Worked at a fast growing start up for at least 3+ years
• Past experience in B2C traffic generation, managing digital/mobile advertising.
• Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.
• Able to effectively organize, prioritize & manage their time
• Experience with automations & SQL is a big plus

Skills:- Digital Marketing, Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO) and Email Marketing