Digital Marketing Manager

Apply
Digital Marketing Manager

Skull Shaver
Ahmedabad, Gujarat
Apply
7 hours ago
Full–time
Role: Campaign Manager (US & EU market)

Location: Ahmedabad, Gujarat

Experience: Minimum 4 years in paid marketing campaigns, marketplaces (Amazon, Walmart, e-Bay) , D2C/E-comm preferred

Summary: Campaign Manager (Digital)

If you live and breathe digital marketing, we want to talk to you. We are looking for a campaign manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will also be responsible to constantly monitor the campaign performances, budget allocations, and developing analytics.

Skill Requirements:
• Bachelor's Degree in Marketing, Communication, Designing, or related field
• 4+ years of proven experience in media buying and campaign management (paid ads)
• Excellent knowledge of SEO, Shopify, and Ads manager of - Meta, Google (Ads, DV360, YouTube, Analytics, Optimize etc.), Tik-Tok, Amazon and other digital platforms
• Proven experience in managing multiple high budget campaigns, with ad groups and tons of creatives simultaneously
• Highly creative with excellent analytical abilities with skills to develop campaigns as per the Marketing Funnels
• Good with media buying to develop strategies and marketing analytics to present to the management
• Exceptional multi-tasking skills
• Strong problem-solving and communication skills

Job Responsibilities:
• Responsible for the day-to-day management (plan to execution) of paid digital marketing campaigns which can include paid search, display and social advertising strategies across all platforms for all funnels of marketing
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Track keyword volumes, identify trends and insights, and optimizes spend and performance based on the insights
• Collaborates with internal teams to develop A/B testing and optimize user experience and generate positive results
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Track, measure and report performances of all digital marketing campaigns, SEO, and other metrics and assess against goals (ROI and KPIs)
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Maintain consistent brand messaging throughout all platforms
• Suggest activities for improving the quality of online content
• Support Marketing manager in budgets and strategies and work closely with the marketing team
• Research competitors and provide suggestions for improvement