Digital Marketing Manager

The Digital Marketing Lead Generation Manager will devise and execute the overall digital strategy and the delivery team requirements for a number of businesses to allow the business to generate and sell leads, both internally and externally. Experience: 7+ years Work Location: Ahmedabad Key Responsibilities Planning, briefing, development & implementation of digital marketing strategy/campaigns across digital media Understanding how to use all research and lead generation tools available including Internet sources such as social and business media Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns, and conversion optimization Analysis and presentation of digital marketing results Achieve effective web-based marketing that allows the business to generate & sell leads Deliver campaigns on time and to a high standard Improve performance through reporting & analytics Key Requirements The ideal candidate will be educated to a degree level and have in the region of 5 years of experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: end-to-end lead generation specifically in Organic and SEO team leading experience would be added advantage a clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML