Digital Marketing Manager

As the Digital Marketing Manager for digital channels at RackBank, your job description will include:

Developing and executing digital marketing strategies: You will be responsible for developing and executing digital marketing strategies that align with RackBank's business goals. This will involve managing a team of digital marketers and collaborating with other departments to ensure that all marketing efforts are integrated and effective.

Managing Google Ads campaigns: You will be responsible for managing Google Ads campaigns to drive traffic to RackBank's website and increase conversions. This will involve conducting keyword research, creating ad copy and landing pages, and analyzing campaign performance to make data-driven decisions.

Managing other digital channels: In addition to Google Ads, you will be responsible for managing other digital channels such as social media marketing, email marketing, content marketing, and other advertising platforms.

Creating content: You will be responsible for creating high-quality content that engages RackBank's target audience and drives conversions. This may include writing blog posts, creating videos, designing graphics, and developing other types of content that align with RackBank's brand and messaging.

Managing relationships with vendors and agencies: You will be responsible for managing relationships with external vendors and agencies that support RackBank's digital marketing efforts. This may include working with web developers, designers, and other marketing agencies to execute campaigns and projects.

Analyzing and reporting on marketing performance: You will be responsible for analyzing marketing performance data and reporting on key metrics such as website traffic, conversion rates, and return on investment (ROI). This will involve using analytics tools and creating reports that provide actionable insights for the marketing team and other stakeholders.

Managing the Digital Ambassador program: You will be responsible for managing the Digital Ambassador program at RackBank, which involves recruiting and training brand ambassadors to represent RackBank online and in-person. This may include developing training materials, creating marketing collateral, and coordinating events and campaigns with ambassadors.

Overall, as the Digital Ambassador Manager for Google Ads and other digital channels at RackBank, you will play a critical role in driving business growth and ensuring that RackBank's digital marketing efforts are aligned with its overall business goals. You will need to have a strong background in digital marketing, as well as excellent leadership and communication skills to effectively manage a team and collaborate with other departments.

Qualifications
• 1+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills