Digital Marketing Manager

A Digital Marketing Manager plays a crucial role in planning, executing, and overseeing digital marketing strategies to promote a company's products or services online. Their responsibilities can vary depending on the organization's size, industry, and goals, but here are some common roles and responsibilities associated with this position:

1. Digital Strategy Development:
• Develop and execute comprehensive digital marketing strategies aligned with the company's objectives and target audience.

2. Content Strategy:
• Create and oversee the content marketing strategy, including blog posts, social media content, videos, and other digital assets.

3. Online Advertising:
• Plan and manage online advertising campaigns, including pay-per-click (PPC), display ads, social media advertising, and search engine marketing (SEM).

4. Search Engine Optimization (SEO):
• Optimize website content and structure for improved search engine rankings and organic traffic.

5. Social Media Management:
• Manage and grow the company's presence on social media platforms, creating and curating content, and engaging with the audience.

6. Email Marketing:
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and customer segmentation.

7. Analytics and Reporting:
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and provide regular reports with insights and recommendations for improvement.

8. Budget Management:
• Allocate and manage the digital marketing budget effectively, optimizing spending for maximum ROI.

+. Conversion Rate Optimization (CRO):
• Continuously improve website and landing page designs to increase conversion rates and achieve marketing goals.

10. Team Management:
• Lead and mentor a team of digital marketing specialists, including content creators, PPC specialists, SEO experts, and social media managers.

11. Marketing Technology:
• Evaluate and implement digital marketing tools and platforms, such as marketing automation software, CRM systems, and analytics tools.

12. A/B Testing:
• Conduct A/B tests and other experiments to optimize marketing campaigns and website performance.

13. Competitor Analysis:
• Stay informed about industry trends and competitors' digital marketing strategies to identify opportunities and threats.

14. Brand Management:
• Ensure consistent brand messaging and imagery across all digital channels and campaigns.

15. Compliance and Data Privacy:
• Ensure compliance with relevant regulations, such as GDPR, and maintain data privacy and security standards in digital marketing activities.

16. Customer Relationship Management (CRM):
• Implement and manage CRM systems to nurture leads, track customer interactions, and improve customer retention.

17. Online PR and Reputation Management:
• Monitor and manage the company's online reputation, responding to reviews and addressing negative feedback effectively.

18. Collaborations and Partnerships:
• Identify and pursue partnerships, collaborations, and influencer marketing opportunities to expand the brand's reach.

1+. Market Research:
• Conduct market research to identify emerging trends, customer preferences, and opportunities for innovation.

20. Continuous Learning:
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive in the online space.

Digital Marketing Managers play a vital role in the success of online marketing efforts and often work in close collaboration with other departments such as sales, product development, and customer support to achieve overall business objectives.

Job Types: Full-time, Part-time, Internship, Contract
Contract length: + months

Salary: ₹3,000.00 - ₹7,000.00 per month