Digital Marketing Manager
- Category: Marketing Executive Jobs
- Location: Mumbai, Maharashtra
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 20K to 22K
- Published on: 2025/09/21
10 hours ago
Full–time
No Degree Mentioned
Apply on LinkedIn
Job description
• Job Duties: • Be in charge of ASO of various apps and games. • Analyze current state of ASO and define strategy to maximize organic user acquisition. • Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc. • Optimize conversion rate on the store listing page with experiments and try to maximize the same. • Monitor and track rankings and conversion rate using ASO tools. • Always be on the lookout to increase downloads with improvements and new ideas. • Be up to date with latest ASO tips, tricks, hacks, and news. • Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set. • Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store. • Improve App organic traffic and Analyze click to install and uninstall rate for the apps. • Key Requirements: • Minimum 3-5 years of experience with ASO in a game/app with million installs. • Excellent analytical and reporting skills. • Enthusiasm and energy to fire up internal teams. • Great communication skills. • Creative and original thinking. • Proficiency with ASO tools, including Google Play Console and other external tools. • Ability to work within a team and independently.
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