Digital Marketing Manager

6 hours ago
Full–time
Experience: 8 to 12 Years

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Eligibility & Job Description Eligibility: Any graduate or post graduate.

Data-driven and analytical to identify trends and insights and continuously optimize performance.

Deep expertise in digital marketing to a B2B /B2C audience required.

Familiarity with brand management, content strategy, alliances marketing.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Ability to work closely with other teams.

Deep & hands-on knowledge of Ad words, SEM/SEO, display marketing, affiliates marketing, paid SMM, Double Click (search, display) remarketing.

Should be well versed with Google Analytics, Webmasters, and other web analytics tools.

Hands on experience in both On page SEO strategies and Off page SEO strategies

Basic level of technical understanding of server, site architecture, sitemaps, robots.txt, HTML, meta tags.

Ability to document requirements with clarity for easy of execution by the technical team.

Awareness of online marketing disciplines and how they contribute to customer acquisition, conversion and retention.

Job Description: Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads

Optimize budgets and programs by applying exploratory analysis, testing and advanced modeling to maximize returns on marketing investment

Manage digital marketing plans, vendors, and implementation across search, social, video, email marketing, affiliates and other digital channels

Design, build and maintain our social media presence

Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, WhatsApp, Google , blogging-based platforms, etc.

Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan

Deliver paid digital media marketing SEM, SMM, SEO, Affiliates, etc.

Optimize search campaigns regularly for maximizing the output keyword optimization, ad copy optimization, campaign optimization, landing page optimization.

Collaborate with internal teams to create landing pages and optimize user experience

Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.

Measure and report the performance of paid digital campaigns

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate