Digital Marketing Manager

Greetings from Impiger!

Kindly find below the Company Profile and Job Description.

Company Profile :

Impiger Technologies, a CMMI Level 3, ISO +001:2015, ISO/IEC 25010:2011, ISO/IEC 27001:2013 certified, Microsoft Gold Partner, is a thought leader in Digital Transformation Services that empower Start-ups, Enterprises, and Fortune 500s to implement the right technologies and solve a day-to-day business problem. With over 1+ years of experience, we have implemented a plethora of cutting-edge solutions across the globe and served multiple domains that include Manufacturing, Logistics, Retail, Healthcare, BFSI , & Government.

Over the years, we have been delighting customers with high quality consulting and development services, resulting in an industry leading high customer retention rate. We have solved over 1000+ customer problems in the areas of Mobile, AI-ML, Cloud, RPA, Blockchain, and complex web applications across various technologies. With state of art R&D centers, we serve our customers globally across India, Middle East, Europe Africa & SE Asia.

Job Description:

1. Strategic Branding: Develop and implement both internal and external branding strategies to elevate our brand presence and ensure alignment with organizational goals.

2. Vendor Management: Oversee relationships with external vendors, ensuring seamless collaboration and delivery of high-quality services that align with our brand standards.

3. Growth Hacking and Marketing: Drive growth through innovative strategies, leveraging growth hacking techniques and growth marketing initiatives to expand our reach and customer base.

4. Sales Enablement: Work closely with the sales team to equip them with the necessary tools, resources, and collateral to effectively drive sales and meet targets.

5. Content Creation: Utilize your exceptional content writing skills to develop engaging and compelling content across various channels, catering to different target audiences.

6. Product Marketing: Lead product marketing activities and define Ideal Customer Profiles (ICPs) to ensure targeted marketing efforts and maximize ROI.

7. Content Marketing Strategy: Develop and execute content marketing strategies, conducting research to understand prospect behavior and optimize campaign performance accordingly.

8. Team Management: Manage a team of content writers and graphic designers, providing guidance, support, and direction to ensure the delivery of high-quality output.

+. B2B Expertise: Demonstrate proven work experience in the B2B IT industry, understanding its nuances and effectively tailoring marketing strategies to address industry-specific challenges and opportunities.

10. Digital Marketing: Plan and execute comprehensive digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising, to drive traffic and conversions.

11. Collaboration: Collaborate closely with internal teams to create landing pages and content that support demand generation efforts and drive customer engagement.

Interested candidates can send their resume to priyanka.irudayaraj@impigertech.com