Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Bangalore (On- Site) Employment Type: Full-Time About Ekacare eka.care is a digitally enabled and connected healthcare ecosystem for better health outcomes. Founded by the co-founders of Goibibo and architects of Aarogya Setu, Eka care is a Bangalore-based health start-up that is building a technology platform by enabling everyone get better health outcomes and solve problems for patients and doctors alike. We work on a suite of technologies in the Healthcare domain ranging from EMR for doctors to being one the most comprehensive Personal Health Record (PHR) application for consumers. Your Responsibilities: • Develop and implement a comprehensive digital marketing strategy aligned with business goals. • Stay abreast of industry trends and competitors to ensure the company remains at the forefront of digital marketing innovation. • Managing all paid campaigns, including planning, creation, and optimisation, across various social networks • Lead content marketing initiatives, collaborating with internal teams to create engaging industry-specific campaigns • Manage content distribution across various digital channels for optimisation . • Conduct keyword research and optimise website content for search engines. • Oversee and optimise campaigns to maximize ROI. • Develop and execute campaigns to enhance brand visibility and engage the target audience.. • Collaborate with cross-functional teams, including sales, product management, and design, to align digital marketing efforts with overall business objectives. • Effectively communicate digital marketing strategies and results to key stakeholders. • Use data-driven insights to make informed decisions and optimise marketing strategies. • Handling other miscellaneous tasks related to Digital Marketing Qualifications: • Bachelor's degree in Marketing, Business, or a related field. • 5-8 years of proven digital marketing experience, preferably in a B2B health tech environment. • Strong understanding of the health tech industry and its digital marketing landscape. • Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing. • Experience with marketing automation tools and analytics platforms. • Excellent analytical, project management, and communication skills. • Creative mindset with the ability to think strategically and execute tactically. • Please ensure that you have your portfolio ready • If you are a results-driven digital marketing professional with a passion for health tech innovation, we invite you to apply and contribute to the success of eka.care