Digital Marketing Manager

Experience Level: Mid to Senior Level

Job Summary

We are seeking an experienced Digital Marketer with a proven track record of running successful ad campaigns for US-based clients. The ideal candidate will have a deep understanding of the US market, strong analytical skills, and a creative approach to digital advertising. This role requires a strategic thinker who can develop, implement, and optimize digital marketing campaigns across various platforms.

Key Responsibilities
• Develop and Execute Digital Marketing Strategies: Create comprehensive digital marketing plans tailored to the US market, focusing on customer acquisition, engagement, and retention.
• Run and Manage Ad Campaigns: Plan, execute, and optimize advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels.
• Market Research and Analysis: Conduct market research to identify trends, customer preferences, and competitive landscape. Use insights to inform campaign strategies.
• Performance Tracking and Reporting: Monitor and analyze campaign performance metrics using tools like Google Analytics, Facebook Analytics, and other reporting tools. Provide regular performance reports with actionable insights.
• Content Creation and Management: Collaborate with the content team to develop engaging and relevant content for ad campaigns, ensuring alignment with brand messaging and marketing objectives.
• Budget Management: Manage and allocate budgets for ad campaigns, ensuring efficient use of resources to maximize ROI.
• SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic and paid search visibility.
• Collaboration and Communication: Work closely with cross-functional teams, including design, content, and sales, to ensure cohesive marketing efforts. Maintain clear and open communication with clients regarding campaign progress and performance.
• Stay Updated with Industry Trends: Keep abreast of the latest trends and best practices in digital marketing and advertising.


Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:
• Day shift
• Monday to Friday

Supplemental pay types:
• Performance bonus

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 2 years (Preferred)

Work Location: In person

Expected Start Date: 01/08/2024