Digital Marketing Manager

Job Description – Digital Marketing Manager

About Justo:

Established in August 201+, JUSTO is a dynamic real estate solutions company driving innovation and growth. With a robust team of over 500 professionals, we empower developers to transform their vision into reality. Our tailored strategies maximize value for both developers and end-users. Our proven track record includes delivering over +,000 units, generating sales exceeding Rs. 6,000 crores. Currently executing projects worth Rs. 3,500 crores, with a promising pipeline of Rs. 17,000 crores, we’re rapidly expanding our footprint across Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik. Our approach is rooted in three core principles: providing expert Advice, we help Create innovative products, and Nurture long-term partnerships. This, combined with our unique blend of technology and personalized service, positions JUSTO as a leading offline-to-online real estate platform.

Job Location: Mumbai

Department: Marketing

Reports to: Head of Marketing

Compensation: 12 - 18 Lacs Per Annum

Key Responsibilities :
• Digital Marketing Oversight:
• Lead the development and implementation of digital marketing strategies across Residential, Commercial, and Hospitality projects.
• Manage online content strategy, performance marketing, and process digitization.
• Campaign Management:
• Drive performance marketing campaigns to achieve maximum return on investment (ROI).
• Monitor and analyze campaign performance to ensure quality and efficacy.
• Website and SEO Management:
• Oversee website optimization and security, including Search Engine Optimization (SEO) and Online Reputation Management (ORM).
• Ensure that the website and digital assets are secure, high-performing, and aligned with strategic goals.
• Social Media Strategy:
• Develop and execute social media strategies across various platforms to enhance brand presence and engagement.
• Budget and Vendor Management:
• Handle budgeting, billing, and vendor management related to digital marketing activities.
• Ensure cost-effective use of resources.
• Reporting and Performance Reviews:
• Prepare detailed reports on digital marketing performance.
• Conduct performance reviews to track progress and identify areas for improvement.
• Team Development:
• Manage and mentor the digital marketing team.
• Foster a culture of continuous learning and development.

Competencies & Skills
• Strong interpersonal and team management abilities to effectively lead and collaborate with cross-functional teams.
• Dedication to continuous learning and staying updated with the latest trends and technologies in digital marketing.
• Excellent communication skills with the ability to manage stakeholder expectations and deliver compelling presentations.
• Strong leadership and mentorship capabilities with a focus on team development.
• Proven expertise in driving digital marketing initiatives in the Real Estate sector.
• Strategic thinker with a data-driven approach to decision-making.
• Ability to manage multiple projects simultaneously while ensuring quality and efficiency.
• Proactive and adaptable, with a keen interest in emerging digital marketing trends.
• High experience in developing the LMS, using tools like SEO, SEM, ORM, CRM

Education & Experience
• Education: MBA or PGDM with a focus on Marketing or Digital Marketing.
• Experience: Minimum of 5 years in digital marketing, with at least 4 years in the Real Estate sector and proven team leadership experience.
• Certification: Relevant certification in digital marketing.