Digital Marketing Manager

Job description
Certain Advantage is working with an innovative technology business that is looking a Digital Marketing Manager

This role will be to shape the direction of various elements such as website, advertising, social and exploring new opportunities via multiple channels from online webinars to online advertising.

The business would love to speak with technology, education or software marketing professionals for this brilliant new role to help many education and training businesses be successful.

What's on offer:
• Great flexibility to work hybrid – 1 day minimum office based and option to work others remote
• 26 days holiday + bank holidays
• Fun and friendly culture
• Government pension scheme
• Close to transport links, shopping, bars and restaurants
• Charity dates, access to office bar, team building days and events+ breakfasts
• Investment in personal welfare, learning and development and CPD.

What the role will involve:
• Client focus: Understand the unique marketing way that work in the industry. Using different techniques to suit the market within ed-tech or tech industry.
• Website: Responsible for website customer journey is clear and well suited to the audience and conversion.
• Knowledge: Emerging digital platforms, industry trends, and EdTech to be the subject matter expert for digital marketing changes.
• Projects: Build webinar programs with external parties and comprehensive online marketing and messaging strategy encompassing public relations, social, email, brand marketing, and communications strategies.
• Reporting: Define digital key metrics and reporting methods
• Paid media: Including paid search, display advertising, social media, and email marketing and supporting agencies to deliver.
• Testing: A/B testing, multivariate testing optimisation techniques
• Tools: Use Hubspot, Google Analytics and Google Search Console and Asana for project management

Skills:
• Knowledge of performance marketing and digital agencies
• Strategic marketing planning and multi-channel content placement.
• Financial knowledge and budget management skills.
• Data management tools and digital marketing platforms.
• Communication skills, both written and verbal.
• Hubspot, Google Analytics and Google Search Console.

To be considered for this role please apply with your CV using the link.