Digital Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
You are someone with strong analytical skills and an excellent eye for detail, excel at balancing multiple projects with various partners simultaneously
Can work with large sets of data and possess the skills to segment and analyze findings
Minimum of a Bachelors Degree
7+ years of experience in a B2B demand generation role
Benefits
#WeAreCisco
Responsibilities
You will be responsible for the budget, strategy, and execution of lead generation programs with media partners, including but not limited to, Account-Based Marketing (ABM) targeting and media management, intent programs, review sites, and social and display advertising
Populate quarterly campaign project details document and collaborate with Marketing Operations on setup and support tickets
Run display advertising campaigns with partners that can improve and optimize your lead gen strategy
Handle a large budget across different partners, products, and tactics, ensuring resources are allocated optimally to improve return on investment
Build and present reports on campaign performance to partners and make data-driven recommendations for improvement
Develop detailed customer journey maps for target accounts to ensure a personalized and cohesive experience across all touchpoints
Tailor marketing messages and offers to the specific needs and challenges of individual accounts
Track and analyze the performance of campaigns using analytics tools to measure engagement, conversion rates, funnel efficiency, and value
Use intent data and other insights to refine targeting and improve the efficiency of marketing efforts
Partner closely with sales teams to align marketing efforts with sales objectives and ensure detailed communication
Coordinate with other departments such as product marketing, customer success, and analytics to improve the efficiency of ABM initiatives
Collaborate with content teams to develop personalized content that resonates with target accounts. Understand marketing strategy nuances across multiple security products, including different competitors, ICPs, and buying personas
Pull, compile, and analyze data to distribute strategic findings and offer data-driven suggestions
Copywrite campaign descriptions, and asset abstracts and build marketing emails, including subject lines, heat maps, and AB testing
This includes handling demand and lead generation channels, including content syndication, review sites, and intent programs
Experience also includes running ABM campaigns and advertising on social media, particularly LinkedIn
Job description
Location: Portland-Oregon, US remote

Application deadline:

What You'll Do

You will be responsible for the budget, strategy, and execution of lead generation programs with media partners, including but not limited to, Account-Based Marketing (ABM) targeting and media management, intent programs, review sites, and social and display advertising.

Responsibilities include:
• Populate quarterly campaign project details document and collaborate with Marketing Operations on setup and support tickets
• Run display advertising campaigns with partners that can improve and optimize your lead gen strategy
• Handle a large budget across different partners, products, and tactics, ensuring resources are allocated optimally to improve return on investment.
• Build and present reports on campaign performance to partners and make data-driven recommendations for improvement.
• Develop detailed customer journey maps for target accounts to ensure a personalized and cohesive experience across all touchpoints. Tailor marketing messages and offers to the specific needs and challenges of individual accounts.
• Track and analyze the performance of campaigns using analytics tools to measure engagement, conversion rates, funnel efficiency, and value. Use intent data and other insights to refine targeting and improve the efficiency of marketing efforts.
• Partner closely with sales teams to align marketing efforts with sales objectives and ensure detailed communication. Coordinate with other departments such as product marketing, customer success, and analytics to improve the efficiency of ABM initiatives.
• Collaborate with content teams to develop personalized content that resonates with target accounts. Understand marketing strategy nuances across multiple security products, including different competitors, ICPs, and buying personas.
• Pull, compile, and analyze data to distribute strategic findings and offer data-driven suggestions. Copywrite campaign descriptions, and asset abstracts and build marketing emails, including subject lines, heat maps, and AB testing.

Who You Are

You are someone with strong analytical skills and an excellent eye for detail, excel at balancing multiple projects with various partners simultaneously. Can work with large sets of data and possess the skills to segment and analyze findings.

Our minimum requirements:
• Minimum of a Bachelors Degree
• 7+ years of experience in a B2B demand generation role. This includes handling demand and lead generation channels, including content syndication, review sites, and intent programs.
• Experience also includes running ABM campaigns and advertising on social media, particularly LinkedIn.

Preferred qualifications:
• Previous experience in tools such as 6sense, LinkedIn, Salesforce, Integrate, Salesloft, and Asana.

Why Cisco
• #WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco