Digital Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
The ideal candidate is passionate about digital marketing, highly analytical, and possesses a deep understanding of digital marketing strategies across various channels
Bachelor’s degree in Marketing, Business Administration, or a related field
Benefits
Type: Full-Time, Hybrid flexibility, Tuesdays and Thursdays in Office (+:00am-5:00pm)
Salary: Flexible based on experience
Opportunities for professional development and growth
401k available after 12 months
Complimentary SuperSkin Membership
50% off products on payday
Health insurance benefits (coming soon)
Responsibilities
You will be a key member of our growing team and crucial for the next level of growth as a company
You will be working closely with our CEO, CBO and COO
Meeting weekly in person and flexibility to work remote
Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer engagement
Utilize data-driven insights to evaluate campaign performance, identify opportunities for optimization, and make data-backed recommendations to improve ROI
Perform a dedicated market research and competitive analysis for Sana Skin Studio and complete hands-on research to truly understand the “Sana guest” and their desires
Stay informed about industry trends, emerging technologies, and competitor strategies to continuously innovate and stay ahead in the digital and marketing landscape
Maximizing marketing capabilities of the platform
Manage smart marketing campaigns and create target segments to understand customer behavior
Update campaigns quarterly and provide reporting on ROI
Take Zenoti education courses to become an expert on the tools capabilities to increase sales and customer acquisition
Create email marketing strategy to target our goals of increased sales, brand awareness and engagement
Develop newsletter content calendar in synergy with Social Media Manager and CBO and lead project management with our designer to create collateral needed
Schedule on-going and one time newsletter campaigns on Zenoti
Work with Designer to revamp and build email flows and one-off emails to create a customer journey, drive product/member sales and improve member retention
Create post-service email featuring products used / include a promotion offer (eg, 10% off two products or more purchased within 48 hours)
Develop detailed customer segmentation (by City/Region, Skin Type, Concerns, Age, Gender, Membership Type)
Develop and manage tailored marketing campaigns (email, text) for specific customer
Analyze facial, product and add-on correlations to optimize marketing strategies
Web Management
Add new product listings to Shopify site with proper tagging, imagery etc
Work with the Retail Manager to ensure all products are added in real time
Continuously improve pages, tagging and functionality to optimize user experience
Update Shopify headers and codes to leverage seasonal marketing communication
Build Shopify email campaigns
Look into expanding Shopify offerings
Integrate Shopify email list to Zenoti list and increase email captures
Improve website SEO & help develop city pages
Lead website Audit and website redesign project with our developer
Promote brand partnerships, offerings and product launches across all channels (website, email, in-store, etc)
Create SMS campaigns with quarterly strategy
Oversee a direct mail campaign targeting people who live near studios (ex
FTL)
Create codes for marketing use and referrals
Understand paid advertising (IG Ads, Google Ads etc.) analytics and how we can increase ROI
Affiliate Marketing: Develop and execute a comprehensive strategy with Share-A-Sale, ensuring integration with other marketing efforts
Referral Marketing: Establish and refine a referral marketing program, leveraging Zenoti tools or tools like ReferralCandy to enhance customer referrals
Create a Faire profile to sell our Sana products
Build Out Monday.com for Sana internal team
Internal MKT file organization and proper storage
Create protocols for marketing processes
Job description
About Sana:

Sana is a Miami-born skin studio redefining the skincare experience for a new generation through goal driven-facials, real guidance and clean skincare. Sana currently has three locations (Wynwood, Coconut Grove, Fort Lauderdale) and is rapidly expanding. More than a skin studio, Sana a growing movement towards healthier skin and self love.

Sana’s operating culture is simple: the magic starts with our team. We want to create a culture built on trust, a positive working environment and accountability. Each member of our team is valued and recognized for their skills, expertise, and contributions.

Position Overview:

Sana is seeking a talented, motivated and dynamic digital marketing expert to join our growing team as the Digital Marketer Manager. The ideal candidate is passionate about digital marketing, highly analytical, and possesses a deep understanding of digital marketing strategies across various channels.

You will be a key member of our growing team and crucial for the next level of growth as a company. You will be working closely with our CEO, CBO and COO. Meeting weekly in person and flexibility to work remote.

Key Responsibilities:

Strategy:
• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer engagement.
• Utilize data-driven insights to evaluate campaign performance, identify opportunities for optimization, and make data-backed recommendations to improve ROI.
• Perform a dedicated market research and competitive analysis for Sana Skin Studio and complete hands-on research to truly understand the “Sana guest” and their desires.
• Stay informed about industry trends, emerging technologies, and competitor strategies to continuously innovate and stay ahead in the digital and marketing landscape.

Zenoti Lead:
• Maximizing marketing capabilities of the platform.
• Manage smart marketing campaigns and create target segments to understand customer behavior. Update campaigns quarterly and provide reporting on ROI.
• Take Zenoti education courses to become an expert on the tools capabilities to increase sales and customer acquisition.

Email Marketing via Zenoti:
• Create email marketing strategy to target our goals of increased sales, brand awareness and engagement.
• Develop newsletter content calendar in synergy with Social Media Manager and CBO and lead project management with our designer to create collateral needed.
• Schedule on-going and one time newsletter campaigns on Zenoti.
• Work with Designer to revamp and build email flows and one-off emails to create a customer journey, drive product/member sales and improve member retention.
• Create post-service email featuring products used / include a promotion offer (eg, 10% off two products or more purchased within 48 hours).
• Develop detailed customer segmentation (by City/Region, Skin Type, Concerns, Age, Gender, Membership Type).
• Develop and manage tailored marketing campaigns (email, text) for specific customer.
• Analyze facial, product and add-on correlations to optimize marketing strategies.

Web Management
• Add new product listings to Shopify site with proper tagging, imagery etc.
• Work with the Retail Manager to ensure all products are added in real time.
• Continuously improve pages, tagging and functionality to optimize user experience.
• Update Shopify headers and codes to leverage seasonal marketing communication.
• Build Shopify email campaigns.
• Look into expanding Shopify offerings.
• Integrate Shopify email list to Zenoti list and increase email captures.
• Improve website SEO & help develop city pages.
• Lead website Audit and website redesign project with our developer.

Integrated Marketing:
• Promote brand partnerships, offerings and product launches across all channels (website, email, in-store, etc).
• Create SMS campaigns with quarterly strategy.
• Oversee a direct mail campaign targeting people who live near studios (ex. FTL)
• Create codes for marketing use and referrals.
• Understand paid advertising (IG Ads, Google Ads etc.) analytics and how we can increase ROI.
• Affiliate Marketing: Develop and execute a comprehensive strategy with Share-A-Sale, ensuring integration with other marketing efforts.
• Referral Marketing: Establish and refine a referral marketing program, leveraging Zenoti tools or tools like ReferralCandy to enhance customer referrals.
• Create a Faire profile to sell our Sana products.

Organization:
• Build Out Monday.com for Sana internal team
• Internal MKT file organization and proper storage
• Create protocols for marketing processes

Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• Experience with Shopify and Klavio
• Experience with booking platforms like Zenoti
• Background in digital marketing roles, preferably within the beauty or skincare industry.
• Deep understanding of digital marketing channels, tools, and best practices.
• Strong analytical skills with the ability to interpret data, analyze results, and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Location: Miami, FL

Type: Full-Time, Hybrid flexibility, Tuesdays and Thursdays in Office (+:00am-5:00pm)

Salary: Flexible based on experience

Benefits:

Opportunities for professional development and growth

401k available after 12 months

Complimentary SuperSkin Membership

50% off products on payday

Health insurance benefits (coming soon)