Digital Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
BS/MS degree in marketing or a related field
5+ years of working experience in digital marketing in e-commerce
Experience leading and managing SEO/SEM, email, social media, and display advertising
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns
Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns & PLAs
Working knowledge of ad serving tools (e.g., Criteo, Adroll)
Strong analytical skills and data-driven thinking
Responsibilities
The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social
The Digital Marketing Manager will be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution
Create an omnichannel strategy that supports business goals
Plan, implement, and optimize digital marketing campaigns across all digital channels
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Measure and report on the performance of all digital marketing campaigns
Manage marketing team and agencies responsible for digital marketing
Develop and deliver marketing strategies to attract customers to the website
Develop new and creative growth strategies
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Evaluate end-to-end customer experience across multiple channels and customer touchpoints
Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising
Help design, build, and maintain our social media presence
Grow the email list and improve customer retention and overall performance of the email channel
Create and manage the affiliate marketing program to grow our reach and acquire new customers
Job description
All About Vibe is looking for a well-rounded Digital Marketing Manager who can help take our efforts to the next level. The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social.

The Digital Marketing Manager will be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities
• Create an omnichannel strategy that supports business goals.
• Plan, implement, and optimize digital marketing campaigns across all digital channels.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report on the performance of all digital marketing campaigns.
• Manage marketing team and agencies responsible for digital marketing.
• Develop and deliver marketing strategies to attract customers to the website.
• Develop new and creative growth strategies.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising.
• Help design, build, and maintain our social media presence.
• Grow the email list and improve customer retention and overall performance of the email channel.
• Create and manage the affiliate marketing program to grow our reach and acquire new customers.

Requirements
• BS/MS degree in marketing or a related field
• 5+ years of working experience in digital marketing in e-commerce
• 2+ years of supervisory experience in digital marketing preferred
• Experience leading and managing SEO/SEM, email, social media, and display advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns.
• Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns & PLAs
• Working knowledge of ad serving tools (e.g., Criteo, Adroll)
• Strong analytical skills and data-driven thinking
• Experience with content creation and video creation preferred