Digital Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
2+ years of proven working experience in digital marketing
Comprehensive knowledge of the field's concepts and principles
Primarily focused on administering established policies and procedures but may have some impact on departmental budgeting, strategic planning, and procedural change
Proven experience in digital marketing including organic, paid media/social, and email marketing
Strong understanding of various digital platforms and tools, including Shopify, ecommerce CMS, Klaviyo, SEMrush, Google Ads, GA4 and GTM
Ability to work collaboratively and manage multiple projects simultaneously
Analytical mindset with experience using data to inform decisions
Experienced with Excel or Google Looker Studio
Excellent communication and project management skills
Desire to gain experience with analytic tools like Google Analytics
Benefits
Benefits & Compensation
All employees are provided competitive compensation and paid training
We offer a range of benefits packages based on employee eligibility*, including:
Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave
Health, Dental, and Vision Insurance
Employee Assistance Program
401k with generous employer match
Life Insurance
Employee discounts on products and services
Responsibilities
The Digital Marketing Manager is responsible for incubating growth thinking into marketing projects at every stage, from ideation to customer adoption
They continuously seek to evolve the industry standard for marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures
Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them
Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention
Assist in the development and execution of comprehensive platform strategies (e.g., Weedmaps, Leaflink, Jane)
Collaborate on SEO/SEM strategies to generate traffic
Manage Conversion Rate Optimization to maximize conversions
Manage paid advertising campaigns across multiple channels (Billboards, Publishers, Google Ads, social media, etc.)
Project management for product launches, events, and grand openings, ensuring seamless execution across digital channels and aligning campaigns
Data and Reporting
Track, analyze, and report on performance metrics, optimizing strategies based on data insights
Collaborate with design team to produce compelling creatives across all web properties
Manage promotions across business units: Retail, Delivery, 3P Sales, and Brand
Work closely with the team to ensure consistent brand messaging across all digital platforms
Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
Leads and directs the work of other employees
Exercises authority for personnel decisions related to hiring, promotion, and separations within the department
Oversees the overall operations of the department, ensuring teams meet performance targets
Applies discretion and independent judgment in decision-making for departmental operations and issues
Primarily engaged in a managerial capacity, the worker is integral to enterprise management, overseeing employee training, determining changes in employee status, assigning job duties, drafting management policies, addressing disciplinary issues, and ensuring strict compliance with all applicable laws and regulations
Perform other duties as needed in support of business objectives assigned by supervisor
Performs complex tasks typically following established processes
Job description
About the Company

We are setting the industry standard to influence and inspire through our innovative methods. We merge ******** culture with cutting-edge technology to deliver the best possible customer and employee experience(s).

The company operates a fully integrated ******** business with a footprint that covers the entire breadth of the state of California, the world's largest ******** market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested ******** products at unmatched prices.

Our mission is to provide the one-stop-shop ******** experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty.

About the Role

The Digital Marketing Manager is responsible for incubating growth thinking into marketing projects at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention.

Responsibilities
• Assist in the development and execution of comprehensive platform strategies (e.g., Weedmaps, Leaflink, Jane).
• Collaborate on SEO/SEM strategies to generate traffic.
• Manage Conversion Rate Optimization to maximize conversions.
• Manage paid advertising campaigns across multiple channels (Billboards, Publishers, Google Ads, social media, etc.).
• Project management for product launches, events, and grand openings, ensuring seamless execution across digital channels and aligning campaigns.
• Data and Reporting. Track, analyze, and report on performance metrics, optimizing strategies based on data insights.
• Collaborate with design team to produce compelling creatives across all web properties.
• Manage promotions across business units: Retail, Delivery, 3P Sales, and Brand.
• Work closely with the team to ensure consistent brand messaging across all digital platforms.
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.
• Leads and directs the work of other employees.
• Exercises authority for personnel decisions related to hiring, promotion, and separations within the department.
• Oversees the overall operations of the department, ensuring teams meet performance targets.
• Applies discretion and independent judgment in decision-making for departmental operations and issues.
• Primarily engaged in a managerial capacity, the worker is integral to enterprise management, overseeing employee training, determining changes in employee status, assigning job duties, drafting management policies, addressing disciplinary issues, and ensuring strict compliance with all applicable laws and regulations.
• Perform other duties as needed in support of business objectives assigned by supervisor.

Qualifications
• Bachelor’s degree preferred
• 2+ years of proven working experience in digital marketing
• Agency experience a plus!
• Experience in a legal ******** market is highly preferred
• Comprehensive knowledge of the field's concepts and principles.
• Performs complex tasks typically following established processes.
• Primarily focused on administering established policies and procedures but may have some impact on departmental budgeting, strategic planning, and procedural change.

Required Skills
• Proven experience in digital marketing including organic, paid media/social, and email marketing.
• Strong understanding of various digital platforms and tools, including Shopify, ecommerce CMS, Klaviyo, SEMrush, Google Ads, GA4 and GTM.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Analytical mindset with experience using data to inform decisions. Experienced with Excel or Google Looker Studio.
• Excellent communication and project management skills.
• Desire to gain experience with analytic tools like Google Analytics.

Preferred Skills
• A proven record of accomplishment of personal success and ambitious undertakings.
• A passion for building, bringing to market, and scaling products and services.
• Entrepreneurial spirit to help us shape our growth initiatives and company.
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions.
• Expert communication, presentation, and material preparation skills required.
• A passion for growth marketing and driving customer adoption.
• Familiarity with various marketing techniques such as SEO, SEM, DSPs, social, paid, and community/influencer development, word of mouth, email marketing, traditional out of home, web, programmatic display, etc.
• Coachable, highly motivated, and driven to succeed.

Benefits & Compensation

All employees are provided competitive compensation and paid training. We offer a range of benefits packages based on employee eligibility*, including:
• Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave.
• Health, Dental, and Vision Insurance.
• Employee Assistance Program.
• 401k with generous employer match.
• Life Insurance.
• Employee discounts on products and services.

Equal Opportunity Statement

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, ****** orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.