Digital Marketing Manager

Job Description:

As a Digital Marketing Manager, you will play a pivotal role in developing

and implementing digital marketing strategies to enhance our online presence and drive

business growth. The ideal candidate will have a strong background in the tech domain,

possess hands-on experience with various digital marketing platforms, and demonstrate

proficiency in utilizing AI tools for marketing purposes.

Roles and Responsibilities:

Digital Strategy:

● Develop and execute comprehensive digital marketing strategies aligned with

the company's goals and objectives.

● Stay abreast of industry trends and emerging technologies to ensure a

competitive edge.

SEO (Search Engine Optimization):

● Conduct keyword research and optimize website content for search engines.

● Implement on-page and off-page SEO strategies to improve organic search

rankings.

SMM (Social Media Marketing):

● Manage and oversee social media accounts, creating engaging content and

campaigns.

● Utilize social media platforms for brand awareness, community building, and

lead generation.

Lead Generation:

● Design and implement lead generation campaigns to attract potential clients.

● Utilize data-driven insights to optimize lead generation strategies.

AI Tools Utilisation:

● Leverage AI tools for data analysis, customer segmentation, and personalized

marketing efforts.

● Stay updated on the latest AI tools and integrate them into the marketing

workflow.

Team Management:

● Lead and mentor a team of marketing professionals, fostering a collaborative

and high-performance culture.

● Coordinate with team members to ensure the successful execution of

marketing initiatives.

Analytics and Reporting:

● Monitor and analyze key performance indicators (KPIs) to measure the

effectiveness of digital marketing campaigns.

● Prepare regular reports and provide insights to optimise marketing strategies.

Qualifications:

● Bachelor's degree in Marketing, Business, or related field.

● Proven experience in digital marketing, with a focus on the tech domain.

● Hands-on experience with SEO, SMM, and lead generation.

● Familiarity with AI tools and their applications in marketing.

● Strong analytical and problem-solving skills.

● Excellent communication and interpersonal skills.

If you are a tech-savvy digital marketing professional with a passion for innovation, we invite

you to join our dynamic team