Digital marketing manager

Digital Marketing Manager - Ads
Fresh Prints • Hyderabad, Telangana • via Glassdoor
1+ days ago
₹14L a year
Full–time
No Degree Mentioned
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Job description
Drive growth at one of the fastest-growing companies in America.

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them training and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months.

You'll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints?

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward.

This role is perfect for someone with 3+ years of experience in search and social ad marketing, paid ad campaigns, A/B testing, segmentation, conversion rate/funnel optimization, budget management, etc. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you'll be given the space to own the ads channel.

We're looking for someone willing to take ownership of projects, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges. Needless to say, you'll grow as Fresh Prints grows. You'll get the time and support you need to learn, develop professionally, and have a big impact.

Description of the Role
• Own hitting our ad channel MQL volume and cost goals
• Work with our agency to manage and build an overall search and social ads marketing strategy
• Collaborate with our creative team to design ad creatives
• Write compelling on-brand ad copy that grabs attention, communicates key messages, and drives action
• Work with our agency to plan and execute A/B tests to evaluate different ad variations and optimize for better results
• Continuously optimize ad placements, targeting options, and bidding strategies to improve campaign performance
• Utilize audience segmentation strategies to target specific demographics, interests, and behaviors effectively
• Ensure that all ads meet quality & brand standards
• Generate comprehensive reports on advertising performance, providing actionable insights and recommendations to stakeholders
• Manage advertising budgets based on performance, market trends, and business objectives
• Conduct regular analysis of competitor advertising activities to identify strengths, weaknesses, and opportunities for differentiation
• Collaborate with cross-functional teams, including