Digital Marketing Manager - Engagement

Full job description
Overview
Digital Marketing Manager - Engagement 12 month FTC up to £33,000 per annum

We’re looking for a Digital Marketing Manager - Engagement to join the Digital Marketing team on a 12 month fixed term contract. The Digital Marketing team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers which in turn drives visits and increased spend.

The Digital Marketing Manager - Engagement will cover the following key areas:
Develop and implement customer engagement and e-commerce optimisation strategies to increase bookings and covers from our digital estate
Devise and implement a digital testing framework to deliver rapid, actionable results
Optimize website performance, including speed, usability, and conversion rates
Analyse data, customer behaviour and feedback to identify areas for improvement
Collaborate with wider digital and commercial teams to implement campaign activity for our pubs
Supporting the digital and commercial teams on the digital execution of our exciting new pub formats
Monitor and report on key data points to ensure results are delivered in a timely manner
Stay updated with industry trends and best practices to continuously improve our digital strategies.
Work closely with the IT team to ensure website functionality and security
Skills & qualities for the role:

Working knowledge of conversion rate optimisation (CRO) strategies and associated technology
Understanding of search engine optimisation (SEO), paid media channels and analytics
Experience with content management systems (CMS) within an e-commerce environment
Be highly organised and an ability to multitask
Have the ability to communicate effectively and build relationships both with internal and external stakeholders
Have excellent written and verbal communication skills
Be Guest obsessed with a passion for delivering a great Guest Experience
What you get from us - At Marston’s we put our people first, which is why we offer real benefits alongside the expected, these include:

Apprenticeship programmes- offering training & development at any stage of your career
Enhanced Maternity & Paternity Leave(Subject to 26 weeks service at 15 weeks prior to EWC)
30% off in Marston’s pubs and 20% off accommodation through our privilege card
Marston’s Cheers Platform (discounts on many high street and online major retailers)
Share save incentive scheme
Employee assistance programme-including various wellbeing support services, a completely confidential 24/7 helpline, up to 6 counselling sessions and more online services
Come as you are. Personality and passion are so important. No judgement on where you’ve come from, or your story to date, just a need for the right attitude and an ambition that matches ours. We’ll accept you and celebrate you for being you.

We can’t wait to see what we can make happen together. #MarstonsWherePeopleMakePubs