Digital Marketing Manager Gurugram

Role: SEO & Digital Marketing Manager

Location: Gurgaon

We are looking for young, dynamic professionals passionate about digital marketing & wanting to create a meaningful difference to the lives of people through the products & services our company markets to customers.

S/he is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other team members, developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels. S/he should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The responsibilities of a digital marketing manager will include:

• SEO strategy & execution including on-page & off-page optimization, and technical SEO

• Design, build and optimize landing pages and improve user experience

• Performing ongoing keyword research including discovery & expansion of keyword opportunities

• Researching and implementing content recommendations for organic SEO success

• Plan and execute all digital campaigns including PPC, email, social media and display advertising

• Optimize user funnels on our digital assets

• Plan, execute, and measure A/B and multivariate experiments and conversion tests

• Set up and optimize Google Ad and other PPC campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate

The digital marketing manager should ideally possess:

• Solid SEO expertise including technical SEO

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Familiarity with WordPress or other content management systems

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Be up-to-date with the latest trends & practices in online marketing & measurement

An ideal candidate comes with the below set of attitudes:

· Passionate about the cause the company is working towards

· Excited about wanting to work in a start-up

· Self-motivated & loves taking initiative

· Embraces ambiguity & uncertainty

· Growth mindset, focussed on improving business outcomes

· Focused on problem-solving, has a solution-oriented mindset

· Loves to come up with new ideas, loves putting ideas into execution

· Excellent team player, can work well with cross-functional stakeholders

· Ability to multi-task & work on multiple projects at the same time

· Hard-working, can work for long hours when needed

· Good verbal & written communication skills

· Very high attention to detail

Qualification: Graduate / Post-graduate (candidates with a degree in marketing or who have done a course or certification in digital marketing will have an advantage)

Experience: 2+ years in digital marketing. Demonstrable experience leading and managing SEO and SEM, email, social media and/or display advertising campaigns.

Salary range: 7-15 lacs per annum (depending on experience