Digital Marketing Manager | Navnit Group

Our company is looking for an Automotive Digital Marketing Manager to plan and develop strategic marketing plans and oversee their execution. This will include SEM, paid advertising, social media marketing, email campaigns, and other marketing initiatives.

Your responsibilities will include managing and mentoring a team of marketing professionals with extensive automotive knowledge and experience, ensuring all campaigns are executed on time and within budget, and monitoring the performance of ongoing campaigns to identify areas for improvement.

You’ll also be responsible for identifying new opportunities to promote and market our products/services to the target audience in order to increase website traffic and maximize sales.

Minimum requirements for this position are a Bachelor’s degree in Marketing, Business, or Communications and around five years of working experience in Digital Marketing. Experience working in the automotive industry would be preferred.

Responsibilities
• Creating and developing strategies to drive qualified traffic to our company’s website
• Plan and oversee the execution of all digital marketing initiatives, including SEO/SEM, email marketing, and social media marketing
• Ensuing all marketing deliverables follow our brand guidelines and have the proper angle and tone of voice
• Monitoring the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions
• Identifying digital marketing traffic opportunities to grow sales and traffic to our website
• Keeping track of the latest trends, new platforms, and technologies in the automotive digital advertising space
• Managing and optimizing local listings for all of our showrooms
• Assessing engagement on both our company’s website and external sites

Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least five years of experience in Digital Marketing
• Excellent interpersonal skills
• Strong verbal and written communication skills
• Ability to convey technical concepts to non-technical audience
• In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platforms
• Experience in using direct messaging and project management software