Digital Marketing manager|Real Estate

Manager - Digital Marketing - Real Estate (5-7 yrs)

#Digital Marketing

#Marketing

#Real Estate Marketing

#SEM / SEO

#Lead Generation

#Display Advertising

#Campaign Management

#Content Marketing

#BTL Marketing

#Social Media

Job Responsibilities
• Understanding characteristics of products and services and promoting their Unique Selling Propositions (USP).
• Developing advertising and sales promotion strategies for real estate projects.
• Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube and Twitter.
• Generating prospective clients from various marketing campaigns and passing to the sales team for servicing.
• Analyzing client's real estate requirements and suggesting appropriate projects.
• Brainstorming ideas and creating communication material for internal and external audiences.
• Evaluate the communication strategy and advertising campaigns that are implemented.
• Develop strategies & tactics to get the word out about the company and drive qualified traffic to the website.
• Identify trends and optimize spend and performance based on insights.
• Preparing brochures, reports, newsletters and other materials for company branding and promotion of real estate projects. Maintaining social media presence by posting relevant content

on a weekly basis.
• Designing and writing content for all types of internal and external communications.
• Structure & Delegate work to team members to achieve the best output (targets).
• Train the team on communication & pitching, technical details, identifying appropriate leads which can qualify, appropriate channels to generate leads, work on CRM tools, etc.
• Encourage & motivate the team, develop learning culture.
• Regular review of team performance, meet targets, address issues & concerns, and provide timely & effective feedback.
• Prepare monthly reports, goals & forecasts, measure results
• Digital Marketing
• Lead Generation Activities :
• Organic :
• SEO

ii. SMO

iii. Handling Third party vendors

iv. Develop Campaign Directions
• Content writing for website & other social media platforms.
• In Organic :
• SEM

ii. SMM
• BTL :
• Below the line promotions

ii. Introducing various marketing activities to increase Fair deal presence in market like BTL activities, Digital Marketing and other campaigns
• BTL :
• Organize workshops, meetings and other events for promoting various real estate projects.
• Deliver educational and promotional workshops and seminars for company branding and career development in various management institutes.
• Initiate and maintain contacts with company's stakeholder's viz. clients, developers, service providers, etc.
• Co-ordinate promotional events for external audiences

Key Skills
• Excellent verbal & written communication over English and basic command over Hindi
• Ability to lead self at work independently without day-to-day supervision
• Go-getter attitude resulting in high decibel of competitiveness
• Good convincing power.

Mandatory
• Powerful communication skills in English
• Experience in Digital Marketing and into lead generation
• Atleast 2 years of real estate experience required
• Candidates should be residing in Andheri

Industry: Real Estate Only

Gender : Open

Experience : 5 to 7 years with last 3 years- experience in handling DM to generate revenue

Job Location : Sector 136,Noida

Working Days : 6 days

Reporting to : Director

Qualification : Graduate, should have done Digital Marketing course

CTC : Up to 10 LPA

Notice Period : Immediate