Digital Marketing | Mindtree

Mindtree is looking for a social media specialist on its marketing team to propagate an integrated marketing push across all social media channels. Job responsibilities

• Look at increasing engagement on key clients across countries & industries

• Should be able create and edit evocative content as per brand standard to elicit maximum engagement

• Should be able to increase followers across mindtree’s social channels via organic posts

• Should be able to conceptualize & execute all social media campaigns across Mindtree’s social channels

• Liaison with internal team members (business + design + development) teams to ensure all social activities reach its logical end

• Monitoring & Reporting social media activities

• Strategize content based on channel characteristic

• Ideate effective & evocate brand communication

• Use SM tools for operation and reporting

• Creation of monthly reports and presentation to management

• Identify trends and insights, and optimize performance (followers, interactions, visibility) across social channels

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements

• 8-10 years of experience in running social media campaigns on Linkedin, Twitter, Facebook, Youtube , Instagram

• A master’s degree in marketing or a related field

• Proven track record in digital marketing/ social media marketing

• Experience and comfort of working on social media platforms (e.g. Sprinklr)

• Demonstrable experience leading and managing social campaigns

• Experienced troubleshooter with high proficiency in relevant diagnostic tools

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing social media communication

• Experience with A/B and multivariate experiments

• knowledge of website analytics tools (e.g., Google Analytics)

• Strong analytical skills and data-driven thinking

• Up to date with the latest trends and best practices in online marketing and measurement