Digital Marketing Role | Software|Web Development Firm

- Opportunity to make a positive impact

- Flexible working options

- 5 Working Days

We as a multi-channel Software/Web Development and Designing, SEO/SMO, Mobile App Development, Digital Marketing & outsourcing services partner, delivering domain-specific solutions that answer real business challenges for our clients. From research, for data collection to Customer support and Lead Generation, we do it all under one umbrella. Domain expertise, deep industry knowledge & scalable operations, is what makes us one of those best business process management solutions.

The Job

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via SEO / SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Developing and managing the editorial calendar.

Ideal Candidate :

- You have at least 1 year experience ideally in Content Management or Digital Marketing within IT industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Content Management, Content Planning, Social Media / Viral Marketing and Performance marketing would be a strong advantage.

- You enjoy finding creative solutions to problems

- You are highly goal driven and work well in fast paced environments

- You possess strong analytical skills and are comfortable dealing with numerical data
(ref:updazz.com