Digital Marketing Specialist

Resolve Sleep Health Inc, formerly known as Resolute Health Corporation, is Canada’s largest independent provider of sleep health services. With a commitment to improving the quality of life for individuals affected by sleep disorders, we operate 80 clinics nationwide, offering personalized treatment plans and innovative solutions that enhance sleep health awareness.

We are currently seeking an Intermediate Digital Marketing Specialist to join our team. We are open to considering all applicants across Canada.

Reporting to the Director of Marketing, the Digital Marketing Specialist will be accountable for executing a wide variety of marketing initiatives for our clinic brands across Canada. The ideal candidate for this role will have well-rounded digital know-how, excellent writing and editing abilities, demonstrated experience managing high-performing digital demand generation programs, and superior planning and project management skills. You’ll work closely with the Director of Marketing to develop and implement strategies that support patient acquisition and improve patient experience.

For this exciting new opportunity, we are looking for someone who is curious, eager to learn, and highly adaptable. The successful candidate needs to be organized, detail-oriented, and capable of managing multiple projects and deadlines. Enjoy hands-on collaboration not only with your immediate team, but other functions in the organization, and external partners like vendors and agencies.

Key Accountabilities:

Assist in developing and optimizing digital marketing strategies.
Develop, manage, and optimize high-performing digital advertising campaigns.
Write and edit compelling marketing content for a variety of channels, including SEO content, ads, emails, and more.
Oversee website development projects and manage website optimization and maintenance.
Manage reporting of all key measurements and results.
Collect key insights and utilize them in developing overall strategy and plans.
Build and maintain effective working relationships with internal teams and external stakeholders to ensure fully integrated planning and collaboration around the patient.
Build and maintain relationships with marketing agencies to ensure engagements are delivered on time and on budget.
Manage projects effectively to ensure budgets and deadlines are met.
Lead other strategic initiatives or programs as assigned.
Qualifications:

Bachelor’s degree in commerce with a focus in Marketing, Public Relations, Communications.
3 to 5 years experience in a similar role.
Expertise and deep knowledge of digital marketing and content strategy.
Proven experience managing and optimizing high-converting and ROI-positive digital pay-per-click advertising campaigns, including Google Ads and Meta Ads, and certification in Google Ads and/or Meta Ads.
Expertise and/or certification in Google Analytics and Google Tag Manager for measuring digital performance, creating reports, and making marketing decisions.
Experience developing and executing successful SEO strategies to drive qualified website traffic.
Experience working with a CMS to manage a website or blog, including managing website development projects and/or redesigns.
Excellent written and verbal communication skills.
Ability to contribute individually and participate in cross-functional teams.
Ability to multi-task and provide attention to detail.
Direct experience working with agency partners.
Experience using Marketing Cloud, HubSpot, Marketo, MailChimp, or other marketing automation software is considered an asset.
Experience with Salesforce or other CRMs for managing customer data is considered an asset.
Experience leveraging AI to scale content development and/or marketing initiatives, while maintaining high quality, is considered an asset.
Demonstrated understanding of UX and conversion-optimization principals considered an asset.
Experience supporting marketing for high-performing e-commerce properties considered an asset.
Dedicated to representing the communities in which we live and work, we embrace diversity throughout our organization and encourage members of equity groups to self identify during the application process. We thank all candidates for their interest; however, only those selected for an interview will be contacted.

Job Type: Full-time

Benefits:

Dental care
Employee assistance program
Flexible schedule
Life insurance
Paid time off
Vision care
Schedule:

8 hour shift
Day shift
Monday to Friday
Application question(s):

How many years of experience do you have in digital marketing?
What are your salary expectations?
What is your availability in terms of a start date?
Licence/Certification:

Google Analytics Certification (required)
Work Location: Remote