Digital Marketing Specialist
- Category: Digital Marketing Expert Jobs
- Location: Mumbai, Maharashtra
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 24K to 27K
- Published on: 2025/10/02
Key Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies across all platforms, including SEO/SEM, email marketing, social media, and display advertising. Lead and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other digital channels, focusing on lead generation with a monthly budget of up to ₹10 lakhs. Design, build, and grow our social media presence, ensuring strategic alignment for engagement, brand positioning, and lead acquisition. Create and manage PPC (Pay-Per-Click) campaigns to generate high-quality leads through Google and Meta Ads, optimizing performance metrics such as CPL (Cost Per Lead) to drive efficient results. Analyze trends and insights, providing data-driven recommendations to maximize spend and improve campaign effectiveness. Collaborate with cross-functional teams to brainstorm new growth strategies, delivering innovative solutions that enhance lead generation and conversions. Plan, execute, and measure experiments, A/B tests, and conversion rate optimization (CRO) initiatives to continuously improve campaign outcomes. Regularly track and analyze website and marketing analytics using tools like Google Analytics, SEMRush, Omniture, etc., to report performance and suggest improvements. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Experience: lead generation using google ads: 2 years (Required) Language: English (Preferred) Work Location: In person
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