Digital Marketing Specialist

Position Overview: We are seeking a proactive and detail-oriented SEO Executive with 1-2 years of experience to join our team. The ideal candidate will have hands-on experience with SEO, social media marketing, Google Ads, and Meta Ads. You will play a crucial role in optimizing our clients’ online presence, driving traffic, and enhancing their search engine rankings. Key Responsibilities: SEO Implementation: Assist in developing and executing SEO strategies to improve website rankings, increase organic traffic, and enhance online visibility. Keyword Research: Perform keyword research to identify high-value keywords and optimize content for search engines. On-Page Optimization: Support the optimization of website content, meta tags, headers, and images in line with SEO best practices. Technical SEO: Assist in site audits, resolve technical SEO issues, and enhance site performance and user experience. Content Strategy: Create SEO-friendly content and support content marketing initiatives. Social Media Marketing: Help manage and optimize social media campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn) to boost brand awareness and engagement. Google Ads Management: Assist in setting up, managing, and optimizing Google Ads campaigns to drive targeted traffic and achieve ROI goals. Meta Ads Management: Support the development and management of Meta (formerly Facebook) Ads campaigns to reach targeted audiences and meet marketing objectives. Analytics and Reporting: Monitor and analyze website performance and campaign effectiveness using tools like Google Analytics, Google Search Console, and social media insights. Provide regular reports and actionable recommendations. Requirements: 1-2 years of experience in SEO, social media marketing, and digital advertising. Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs). Hands-on experience with Google Ads and Meta Ads (Facebook Ads Manager). Strong understanding of social media platforms and best practices. Familiarity with website CMS (e.g., WordPress) and basic HTML/CSS. Excellent analytical skills with the ability to interpret data and generate actionable insights. Strong communication and organizational skills. Ability to work both independently and as part of a team. Preferred Qualifications: Certification in Google Ads or Meta Ads. Experience with additional marketing tools or platforms. Knowledge of conversion rate optimization (CRO) techniques. Location – Mumbai