Digital Marketing Specialist

Responsible for Campaigns to be send out on a timely manner on Facebook and Instagram, analyzing the customers feedback reports. Incorporate these and other relevant learning from campaigns to run successful campaigns on Facebook and Instagram focused on relevant campaign objectives.

Key Responsibilities -

1. Client coordination to understand the requirements and deliverable.

2. Create Facebook Ad campaigns (strategy planning, budget recommendations, creative guidance for images/videos, Ad implementation and campaign monitoring) based on the clients requirements and executing the same on a timely Manner

3. Create Ad copies and collaborate with digital team for creatives development

4. Analyzing reports, trends & ROI of the Lead generation campaigns to identify right data cuts.

5. Prepare daily activity reports for clients and internal teams.

6. Target and result oriented approach towards weekly & monthly goals.

7. Strategize, execute, and manage a variety of client Facebook ad campaigns from: conception to creative to execution to analysis

8. Understand and build best practices for running successful campaigns on Facebook and Instagram

+. Collect market intelligence on the industries served.

10. Track campaign performance using multiple reports in Facebook ads manager

11. Plan and execute on monthly & quarterly plans to scale the User based and manage marketing spends.

Requirement-
• Graduate from any Stream.
• Required 2-3 years' experience with Facebook Business Manager/Facebook Ads Manager
• An in-depth understanding and experience in media-buying, planning and research. Familiarity with CPL
• Competency with using MS Word, Excel, and PowerPoint to produce reports and presentations for clients
• Meta Blueprint certified professionals preferred
• Should be quick learner and understands the new technologies implemented in lead generation.
• Must have good oral and written communication skills.
• Proactive, Ability to work independently
• Proven analytical and organizational ability