Digital Marketing Specialist

Ideal Candidate

Passionate about social media marketing, SEO, content marketing, and the ability to connect people and bring brand stories to life.
Ability to work independently and drive the growth of the organization
Excellent analytical, organizational, project management, and time management skills.
An outstanding ability to think creatively and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Not afraid to get hands on with the work.
Excited about the opportunity to directly manage several social communities on behalf of our brand, in addition to helping with content creation, copy writing, and analytics/optimization.
A self-starter who likes to set their own ambitious targets aligned with top line business goals
Possess an understanding of social media metrics, a passion for enforcing and elevating brand standards, and an unwavering ability to pivot tactics on the fly.
Excited to join a growing marketing team and play an active role in the formation and stewardship of our company culture.
Define requirements, tasks, and resources associated with broader digital marketing strategy emphasizing content marketing in particular
Communication to management on strategy/project development, timelines, and results

Requirements

3-4 years’ experience in a digital marketing specialist role.
Exceptional communication and writing skills.
Strong copy writing and copy-editing skills - able to write tight, targeted copy for campaigns and present hypotheses and results to sales and leadership teams
Proven working experience in digital marketing, particularly within the industry
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Measure and report performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with agencies and other vendor partners
Demonstrated strong communication and organization skills
Excellent attention to detail and time-management skills

Preferred Additional Skill sets

Graphic Designing
Proficiency with video and photo editing tools for digital media formats
Experience managing and working with social influencers and content creators
Bachelor’s / Post Graduate Degree in Marketing or Communications