Digital Marketing Specialist

Onepixel Soft is hiring for Marketing Specialist.

The ideal candidate will oversee company’s pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.

Job description :
• Launch advertisements to increase brand awareness.
• Plan and execute digital marketing campaigns.
• Oversee growth in performance. Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions
• Monitor and analyze effectiveness of marketing content.
• Track KPIs to assess performance and pinpoint issues.
• Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.
• Continuous analysis of performance and reporting on digital campaigns.
• Efficient management of budgets across all engines and campaigns.
• Optimize and plan landing page creation and testing.
• Analyze, monitor and report on competitors PPC campaigns including key words being targeted.
• Maintain daily and necessary reports & provide key insights.
• Stay up to date with the latest digital marketing and lead generation trends and implement them as appropriate.
• Strategize, create, monitor, and optimize high volume of campaigns across Google AdWords, Bing Ads.

Qualifications :
• Sound knowledge of PPC Marketing Basics.
• Experience in data analysis and reporting.
• Working knowledge of tools such as Google AdWords, Bing Ads etc.
• Proven experience in campaign creation and optimization.
• Working knowledge of writing ad copy extensions.
• Working knowledge of landing page creation and optimization via A/B test.
• Working knowledge of competitor analysis and Sales Funnel creation.
• Working knowledge of analytics tools (Google Analytics, Data Studio)
• Working knowledge of Tracking activities and tools (Google tag manager, Event tracking)
• Strong analytical skills
• Creative writing skills
• Excellent communication skills
• Knowledge of Microsoft Excel and data manipulation
• The ability to think strategically and develop innovative marketing strategies
• Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques, and tools.
• Relevant certification a plus Google Ads/Bing Ads/Analytics Certifications.
• 4+ years of Pay-Per-Click marketing experience.
• Work experience on Product/Software marketing campaigns a plus.
• Bachelors degree/MBA in Business Administration, Marketing or Advertising a plus.

Salary: No bar for Right Candidates.

Job Type: Full-Time (Work from Office)

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If you or someone you know is interested in the above Opportunity, email the resume to kanika@onepixelsoft.com & 7737451230. (WhatsApp)

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