Digital Marketing Specialist

Digital Friend is a baby of a young guy who is hailed with dreams and passion in the heart to be a successful entrepreneur, which is now a growing digital and marketing studio where creative autonomy meets the agency community.

The Role

Your responsibilities will include:
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
• Planning and control of the digital marketing budget and spending by allocating budgets to different channels.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via Facebook Ads.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Designing and developing a strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analyzing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Profile

Skills required:
• You have at least 1-year of experience ideally in Digital Marketing within the IT industry.
• You have experience in Employer Branding, Social Media / Viral Marketing, and Performance marketing would be a strong advantage.
• You enjoy finding creative solutions to problems
• You pay strong attention to detail and deliver work that is of a high standard
• You possess strong analytical skills and are comfortable dealing with numerical data

What's on Offer?
• Opportunity to make a positive impact
• Strong opportunities to progress your career
• Fantastic work culture