Digital Marketing Specialist
- Category: Digital Marketing Expert Jobs
- Location: Hyderabad, Telangana
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 23K to 29K
- Published on: 2025/09/21
Responsibilities:
• Determine blog topics based on SEO, competitive, and target audience research
• Work with writers to optimize website content using keyword research, keyword optimization, alt text, and internal links
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links and potentially affiliate marketing opportunities
• Develop and implement backlink building strategy (outreach, guest posts, resource pages, directory links, broken links, etc.)
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Developing ASO strategies to ensure that our apps appear at the top of the search results
• Optimizing conversion rates for app downloads by optimizing keywords, content app visuals, and videos
• Monitoring and tracking app store rankings
• Writing app descriptions, titles using researched keywords
• Develop and implement social media strategies (preferred but not required)
• We don’t currently implement PPC strategies but are open to them
Requirements and skills:
• Proven and measurable SEO and ASO success in the SaaS industry (preferred but not required)
• A strong understanding of keyword research
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and ASO
• Minimum 5 years experience in SEO/ASO
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