Digital Marketing Specialist

Responsibilities & duties:

• Research, track, maintain and update leads

• Make outgoing calls to develop new business

• Contact prospects to qualify leads

• Direct email marketing to key clients and prospects

• Research and maintain lead generation database

• Conduct customer research

• Conduct client or market surveys to obtain information about potential leads

• Participate in the preparation of proposals and / or sales presentations

• Provide accurate and timely information to management

• Develop a strong knowledge of the company’s products and services in order to facilitate the sales process

• Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications:

• Master's degree in marketing, communications, or related field

• X+ years of experience in digital marketing or related field

• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

• Proficient in marketing automation tools

• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

• Strong project management skills

• Excellent written and verbal communication skills

• Master's degree in marketing, communications, or related field