Digital Marketing Specialist

Location: Chennai

Job Type: Full-time

About Us:

Altruist Technologies Private Limited is a group of 1+ companies with an overall employee strength of 17,000+ across the globe, we have our presence in 40+ countries including India (HQ), USA, Canada, Europe, Dubai, Singapore, Malaysia, Thailand, and Africa.

We are a $100 Million group headquartered in Panchkula, Haryana. In India, we flaunt our presence across 17 states.

We are currently searching for an established “Digital Marketing Specialist” for one of our subsidiaries “Precise Communications” to spearhead account management and performance marketing while working with one of the biggest Media Owner in the world (Among the top 3)

Job Description:

We are seeking a talented and experienced “Digital Marketing Specialist” to join our team. As a specialist, you will be responsible for managing and optimizing digital advertising campaigns across platforms such as Google Ads and Facebook Ads. Additionally, you will play a crucial role in implementing and maintaining tracking codes using Google Tag Manager and analyzing website performance through Google Analytics.

Responsibilities:

• Develop, implement, and manage strategic digital advertising campaigns on platforms like Google Ads and Facebook Ads.

• Conduct thorough keyword research, ad copy creation, and campaign targeting to maximize campaign performance and return on investment.

• Monitor and analyze campaign metrics, providing insights and recommendations for optimization.

• Utilize A/B testing to experiment with different ad creatives and landing pages to improve campaign performance.

• Collaborate with cross-functional teams, including designers and developers, to create and optimize landing pages and ad creative.

• Implement and manage tracking codes, tags, and pixels using Google Tag Manager for effective campaign tracking and measurement.

• Create customized reports and dashboards in Google Analytics to track and analyze website performance, user behavior, and conversion funnels.

• Provide regular reporting on campaign performance, highlighting key metrics, trends, and recommendations.

• Stay up to date with industry trends, best practices, and new advertising platforms and technologies.

Requirements:

• Proven experience managing digital advertising campaigns on platforms like Google Ads and Facebook Ads.

• Strong proficiency in Google Analytics, including setting up goals, funnels, and custom reports.

• Familiarity with Google Tag Manager and ability to implement tracking codes and tags.

• In-depth knowledge of digital advertising metrics and optimization techniques.

• Excellent analytical and problem-solving skills, with a keen attention to detail.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

• Google Ads and Google Analytics certifications are a plus.

Join our dynamic team and be part of a fast-paced environment that values innovation, creativity, and results. Apply now by submitting your resume and a cover letter highlighting your relevant experience and achievements in digital advertising and analytics.

We look forward to reviewing your application