Digital Marketing Specialist

Job Title: Senior Meta Ads Specialist

Are you passionate about digital marketing? Do you get excited about crafting campaigns that resonate and engage on platforms like Facebook and Instagram? If yes, we’re looking for you! We’re seeking a Senior Meta Ads Manager with not just 4 years of solid experience in Meta Ads but someone who lives and breathes digital marketing. While expertise is crucial, your passion for marketing is what truly sets you apart. If you’re experienced but lack that zeal for marketing, this might not be the right fit for you. This role is for a driven individual who’s eager to take the lead in our digital campaigns, with a potential path towards leadership and the opportunity to shape the future of our marketing efforts. Your enthusiasm and innovative approach to marketing will be the cornerstone of our success.

Responsibilities:
• Lead the planning and execution of Meta Ads campaigns, ensuring optimization and lead generation.
• Oversee the full lifecycle of Meta Ads campaigns, including audience targeting, ad creative, budgeting, and performance optimisation.
• Use data analysis tools to review campaign performance, leveraging insights for strategic adjustments and improved ROI.
• Collaborate with other marketing disciplines to ensure a unified approach to digital marketing.
• Keep abreast of the latest trends in digital advertising, particularly Meta Ads, ensuring our approach remains ahead of the curve.
• Prepare for future leadership by demonstrating the ability to mentor and guide a team, promoting a culture of learning and innovation.

Skills & Qualifications:
• A minimum of 4 years of direct experience managing Meta Ads (Facebook and Instagram) campaigns is essential.
• Strong analytical skills, with the ability to interpret data and make informed decisions to enhance campaign performance.
• Broad understanding of the digital marketing ecosystem, including integration points with SEO, PPC, and content marketing strategies.
• Leadership skills or previous mentoring experience are highly regarded, with the potential to move into a team leadership role.
• Prior experience in the finance sector is an advantage but not mandatory.

What We Offer:
• A role that provides the freedom to shape the direction of our digital advertising efforts and the potential to grow within the company.
• An opportunity to work in a dynamic, collaborative environment where innovation is encouraged.
• Competitive salary and benefits package, reflecting the importance and impact of your role within the company.

Schedule:
• UK shift (12:30 to 10:00 PM)

Work Location:
• Drive In Road, Thaltej