Digital Marketing Specialist
- Category: Digital Marketing Expert Jobs
- Location: West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 20K to 35K
- Published on: 2025/09/21
Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
Position – Digital Marketing Executive & Digital Marketing Manager.(Team or Individual)
Job Type: Full-time
Pay: ₹18,000.00 - ₹30,000.00 per month
Schedule:
• Day shift
• Weekend availability
Supplemental pay types:
• Yearly bonus
Education:
• Bachelor's (Preferred)
Experience:
• Digital marketing: 2 years (Preferred)
• total work: 4 years (Preferred)
Work Location: In person
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