Digital Marketing Specialist

About the job

Are you an experienced Digital Marketing Expert ready to lead innovative strategies and drive online growth for our brand? Join us at TurtlTech Pvt Ltd as we seek a highly skilled professional to spearhead our digital marketing efforts.

Company: Turtl cyber security industry and development Pvt Ltd

Location: Noida

Salary Range: INR 2,00,000 - 4,00,000 per annum

Working Days: Monday to friday

Responsibilities:
• Develop and execute comprehensive digital marketing strategies focused on lead generation and customer acquisition.
• Plan, manage, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct in-depth keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visually appealing assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance metrics analyze key data points, and provide actionable insights for campaign optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure seamless execution of digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:
• Proven track record of 2-3 years in digital marketing, with a focus on lead generation and managing paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and ability to interpret data for informed decision-making and campaign optimization.
• Excellent communication skills, both written and verbal, with creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively within a team environment.

Additional Responsibilities (Social Media):
• Monitor social media trends, audience behavior, and competitor activities to ensure the relevance and effectiveness of the social media strategy.
• Schedule and publish posts, engage with the online community, and respond to comments promptly.
• Analyze social media performance metrics and deliver regular reports for strategy adjustments.

Meta Advertising Meta:
• Strategize, execute, and refine digital advertising campaigns on meta platforms such as Facebook and Instagram.
• Manage ad budgets, targeting parameters, and bid strategies to achieve campaign objectives.
• Conduct A/B testing on ad creatives, copy, and audience targeting to optimize performance.
• Stay updated on meta platform updates, algorithm changes, and industry best practices for maintaining high-performing advertising strategies.

Qualifications:
• Proven experience as a Digital Marketing Manager or similar role, with a focus on social media and meta advertising.
• Thorough understanding of social media platforms, trends, and advertising practices on meta platforms.
• Strong analytical skills with a demonstrated ability to make data-driven decisions.
• Proficiency in social media management tools and advertising platforms.
• Excellent communication skills, both written and verbal.

Essentials:
• Minimum of 2 years of marketing experience.

Join us and contribute to our journey of digital excellence! Apply now (hr@turtltech.com) to be a part of our dynamic team.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:
• Monday to Friday

Supplemental pay types:
• Commission pay
• Yearly bonus

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 2 years (Preferred)
• total work: 1 year (Preferred)

Work Location: In person