Digital Marketing Specialist

Pay
₹20,000 - ₹60,000 a month
Job type
Full-time
Shift and schedule
Day shift
 
Location
Gurugram, Haryana
 
Full job description
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will have a passion for all things marketing and technology, and you will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

Key Responsibilities:

Develop and Manage Digital Marketing Campaigns:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build, and maintain our social media presence.
Optimize Content and User Experience:
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Analyze and Report Performance:
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Collaborate with Internal Teams:
Collaborate with internal teams to create landing pages and optimize the user experience.
Collaborate with agencies and other vendor partners.
Maintain Industry Relevance:
Stay up-to-date with the latest trends and best practices in online marketing and measurement.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications:

Education:
Bachelor's degree in Marketing, Business, or a related field.
Experience:
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Skills:
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google AdWords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong organizational and time-management abilities.
Preferred Qualifications:

Master's degree in Marketing or a related field.
Professional certification in Digital Marketing
Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred)
total work: 1 year (Preferred)
Work Location: In person