Digital Marketing Specialist

Role Description

We are seeking an experienced SEO Expert to manage all search engine optimization and marketing activities. The ideal candidate will be responsible for managing SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Additionally, the role includes managing SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.

• Track, report, and analyze website analytics and PPC initiatives and campaigns.

• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing.

• Perform ongoing keyword discovery, expansion, and optimization.

• Research and implement search engine optimization recommendations.

• Research and analyze competitor advertising links.

• Develop and implement link building strategy.

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

• Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and Skills:

• Proven SEO experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Omniture, WebTrends).

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).

• Experience with A/B and multivariate experiments.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Knowledge of ranking factors and search engine algorithms