Digital Marketing Specialist

Job position : Digital Marketing Executive/ Specialist

Location : Kochi

Office Timing : +:00am to 5:30pm

Experience : 2-5 Years

Key Responsibilities:

Lead Generation:

• Develop and implement effective lead generation strategies across various digital channels including PPC, SEO, social media, email marketing, and content marketing.

• Utilize advanced targeting techniques to reach and engage potential customers.

• Optimise landing pages and user funnels to maximise lead conversion rates.

Performance Marketing:

• Plan, execute, and optimise performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital advertising platforms.

• Monitor and analyse campaign performance metrics to ensure campaigns meet or exceed KPI targets.

• Conduct A/B testing and other testing methodologies to improve campaign performance.

Campaign Management:

• Manage and oversee digital marketing campaigns from concept to execution.

• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaign delivery.

• Create and manage campaign budgets, ensuring optimal allocation of resources.

Analytics and Reporting:

• Track and report on key performance indicators (KPIs) for all digital marketing campaigns.

• Use data analytics tools (Google Analytics, CRM systems) to gain insights and identify areas for improvement.

• Provide regular performance reports to senior management with actionable recommendations.

SEO and Content Marketing:

• Implement SEO best practices to improve organic search rankings and drive website traffic.

• Collaborate with the content team to create engaging and relevant content that attracts and converts leads.

• Monitor and report on SEO performance, making adjustments as needed.

• Stay Updated:

• Stay abreast of the latest trends and best practices in digital marketing and performance marketing