Digital Marketing Specialist

Job Description:Digital Marketing Specialist - Mumbai

Content Management - Generate and publish content for press releases, blogs, website, use-cases, emails, newsletters, webinars and other supporting collaterals like presentations, videos, info graphics and banners. Identify websites / portals for content publishing opportunities.
• Social Media Marketing - Plan, track and execute campaigns on various social media sites like Twitter, LinkedIn, Google+, Facebook, Blog Instagram, Pinterest, Wikipedia, Contest and Campaign management.
• SEM - Identify keywords, create, publish and track ads on Google, GDN and other social networks.
• Website Management - Generate content, page designs, creatives like images, gifs and update the website with every product / service and other regular updates.
• Events - Plan and Organize online/off-line events such as mother care forums, webinars & in-house events, live feeds and chats.
• Audio-visual Collaterals - Generate story boards, scripts, record, edit product related videos.
• Direct Marketing - Plan and Execute email, sms and whatsapp campaigns for events, customer engagement, product releases & newsletters.
• SEO - To create and support marketing content to socialize and use for social media purposes
• Digital Advertising: Identifying and publishing product relevant content on various digital platform, online tie-ups with relevant websites, digital co-branding and cross promotions. Identify online selling opportunities and implement.
• Ensure budgets are allocated wisely in order to get maximum lead generation and visibility. Report to be generated on daily / weekly / monthly basis to measure ROI and performance of initiatives.
• Carry out any other job-related activities as and when deemed necessary.Key Skills:Key Skills:
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Possesses functional knowledge and/or personal experience with WordPress.

Experience: 1 to 5 years

Gender : Female

Working Days: 5 Days (2nd and 4th Saturday off)

Job Timings: 10 am to 7 pm

Job Type: Full-time

Schedule:
• Day shift

Application Question(s):
• current salary
• salary expectation
• notice period ? ( Immediate to 15 days needed)

Work Location: In person