Digital Marketing Specialist

With a turnover in excess of $100M, Market Direct Group Pty Ltd (MDC) are recognised as an Australian market leader dedicated to designing, manufacturing and retailing what are arguably Australia's most affordable and reliable Offroad and Onroad Caravans & Offroad Campers.

Due to high-growth within our business MDC have an exciting opportunity and are currently seeking an experienced Digital Marketing Specialist. Reporting to the Marketing Manager, you will have a key focus on planning, creating and managing PPC campaigns to drive customer acquisition and build MDC's brand awareness. This role would suit someone who is a strategic thinker yet detail-oriented, and is comfortable working in a dynamic, fast-paced environment. Our marketing team is small but agile, which aims to promote a strong, well-established brand with innovation at its core.

Key responsibilities:

Contribute and execute MDC's digital marketing strategy across paid and organic channels for Australia and the USA.
Manage paid media campaigns across Google, Facebook, LinkedIn and Bing with 6 figure budgets.
Drive improved use of data and analytics to increase lead generation and actionable outcomes for the sales team.
Creating ad content and digital content to drive consumer enquiry for our products.
Manage and oversee the development of assets (including landing pages, creative, banners, animations and videos) to support campaigns.
Perform daily management of PPC campaigns to optimise performance.
Evaluate and test new channel opportunities.
Work within the Marketing team to enhance performance of website conversion and lead management via Hubspot CRM.
Forecast/report on current trend analysis and technologies in digital marketing.
Ad hoc tasks and projects as required.
The ideal candidate will have:

Bachelors degree in marketing or a relevant field – preferred but not essential
3+ years hands on experience managing $100k/month Paid Media budgets – essential
Knowledge of Google marketing platform including; Google Ads, Keyword Planner, Youtube, Search Console and Google Analytics (GA4)
Advanced ability with Meta Business suite; Facebook Ads and Creator Studio
Proficient with 3rd party reporting tools such as Supermetrics or Whatagraph
Experience with 3rd party tools such as SEMRush, Ahrefs, Searchmetrics
Experience with Adobe Suite including Photoshop, Premiere or other video editing programs.
Attention to detail with strong creative skills
Strong written and verbal communication skills
Experience dealing with multiple priorities
Good time management skills
Creative problem-solver