Digital Marketing Specialist

Job highlights
Identified by Google from the original job post
Qualifications
The ideal candidate will have a strong background in SEO, SEM, email marketing, and a deep understanding of digital marketing tools like Meta Business Suite, Google Analytics, HubSpot, and Google Data Studio
Proven experience as a Digital Marketer with expertise in SEO, SEM, email marketing, and digital campaign management
Proficiency in HubSpot for email marketing campaign creation, automation, and reporting
In-depth knowledge of Google Ads, Google Analytics, and Google Data Studio
Strong understanding of SEO best practices, including on-page and technical SEO
Experience with Meta Business Suite (Facebook and Instagram ads)
Experience in keyword research tools (e.g., SEMrush, Moz, Ahrefs)
Excellent analytical skills and the ability to translate data into actionable insights
Strong communication skills and ability to work collaboratively across teams
Google Ads and Google Analytics
Google Data Studio for report building and data visualization
Meta Business Suite for social media advertising
SEO tools (SEMrush, Moz, Ahrefs)
PPC management tools (Google Ads Editor, Bing Ads)
Web analytics tools and Google Tag Manager for tracking
Benefits
Competitive salary and benefits package
Opportunities for professional development and growth
Creative and collaborative work environment
Responsibilities
Plan and execute comprehensive digital marketing campaigns across channels such as social media, email, search engines, and websites
Develop strategies for campaign objectives, target audience segmentation, messaging, and content creation that align with business goals
Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across channels
Perform SEO audits, keyword research, and on-page optimization to improve organic search rankings
Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve ROI
Create, manage, and optimize email marketing campaigns using HubSpot
Develop email marketing strategies, including content creation, segmentation, A/B testing, and performance analysis
Ensure email campaigns are aligned with the broader digital marketing strategy and track KPIs such as open rates, click-through rates, and conversions
Create and upload compelling copy and images for the company's website, social media, and other digital platforms
Design website banners and assist with web visuals to enhance user experience and engagement
Collaborate with content creators, designers, and social media managers to ensure all digital content is on-brand and optimized for performance
Use web analytics software (Google Analytics, Google Data Studio) to monitor website performance and user behavior
Provide actionable insights and recommendations for website and campaign improvements based on data analysis
Track and report key metrics, including traffic, engagement, conversion rates, and ROI for all digital marketing initiatives
Oversee and optimize social media advertising campaigns using Meta Business Suite (Facebook, Instagram)
Work closely with the creative team to ensure social media and PPC campaigns are cohesive, effective, and aligned with the overall strategy
HubSpot for email marketing and CRM management
Job description
Position: Digital Marketing Specialist

Reports To: Marketing Director

About Us:

We are a forward-thinking hospitality, real estate, and construction group committed to delivering exceptional experiences and services. We are looking for a skilled Digital Marketer to join our team and drive our online presence through data-driven strategies, integrated campaigns, and content creation. The ideal candidate will have a strong background in SEO, SEM, email marketing, and a deep understanding of digital marketing tools like Meta Business Suite, Google Analytics, HubSpot, and Google Data Studio.

Responsibilities:

Campaign Strategy:
• Plan and execute comprehensive digital marketing campaigns across channels such as social media, email, search engines, and websites.
• Develop strategies for campaign objectives, target audience segmentation, messaging, and content creation that align with business goals.
• Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across channels.

SEO/SEM:
• Perform SEO audits, keyword research, and on-page optimization to improve organic search rankings.
• Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve ROI.

Email Marketing:
• Create, manage, and optimize email marketing campaigns using HubSpot.
• Develop email marketing strategies, including content creation, segmentation, A/B testing, and performance analysis.
• Ensure email campaigns are aligned with the broader digital marketing strategy and track KPIs such as open rates, click-through rates, and conversions.

Content Creation:
• Create and upload compelling copy and images for the company's website, social media, and other digital platforms.
• Design website banners and assist with web visuals to enhance user experience and engagement.
• Collaborate with content creators, designers, and social media managers to ensure all digital content is on-brand and optimized for performance.

Web Analytics:
• Use web analytics software (Google Analytics, Google Data Studio) to monitor website performance and user behavior.
• Provide actionable insights and recommendations for website and campaign improvements based on data analysis.
• Track and report key metrics, including traffic, engagement, conversion rates, and ROI for all digital marketing initiatives.

Social Media and Paid Advertising:
• Oversee and optimize social media advertising campaigns using Meta Business Suite (Facebook, Instagram).
• Work closely with the creative team to ensure social media and PPC campaigns are cohesive, effective, and aligned with the overall strategy.

Requirements:
• Proven experience as a Digital Marketer with expertise in SEO, SEM, email marketing, and digital campaign management.
• Proficiency in HubSpot for email marketing campaign creation, automation, and reporting.
• In-depth knowledge of Google Ads, Google Analytics, and Google Data Studio.
• Strong understanding of SEO best practices, including on-page and technical SEO.
• Experience with Meta Business Suite (Facebook and Instagram ads).
• Experience in keyword research tools (e.g., SEMrush, Moz, Ahrefs).
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong communication skills and ability to work collaboratively across teams.
• Basic design skills for web visuals and content creation (experience in Adobe Creative Suite or Canva is a plus).

Tools and Software:
• Google Ads and Google Analytics.
• Google Data Studio for report building and data visualization.
• Meta Business Suite for social media advertising.
• HubSpot for email marketing and CRM management.
• SEO tools (SEMrush, Moz, Ahrefs).
• PPC management tools (Google Ads Editor, Bing Ads).
• Web analytics tools and Google Tag Manager for tracking.

Benefits:
• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Creative and collaborative work environment.

DACP Holdings is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.