Digital Marketing Specialist

20 hours ago
Full–time
Company Description

Gestureminds is dedicated to providing modern businesses with the latest technology and solutions to keep them competitive and efficient. From cloud computing and data storage to cybersecurity and network infrastructure, we offer a wide range of services to meet the unique needs of your business. Our team of experts stays up-to-date on the latest trends and advancements in the industry to ensure that your business is always at the forefront of innovation.

Role Description

This is a full-time on-site role as a Digital Marketing Specialist located in Bhopal. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication.

Responsibilities
• Plan, create, and manage digital marketing campaigns across multiple channels, such as social media, email, search engine marketing (SEM), display advertising, and content marketing.
• Plan, launch, and manage digital advertising campaigns across various channels, including but not limited to paid search (PPC), paid social (Facebook, Instagram, LinkedIn, etc.), display advertising, and retargeting.
• Develop and implement effective SEO strategies to improve website visibility and ranking on search engines.
• Conduct keyword research to identify relevant keywords and phrases for content optimization.
• Optimize website content, including meta tags, titles, descriptions, and on-page elements.
• Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.

Qualifications
• Social Media Marketing and Digital Marketing skills
• Web Analytics and Online Marketing skills
• Excellent communication skills
• Experience in the field of digital marketing
• Knowledge of web-related product development
• Ability to work independently and as part of a team
• Bachelor's degree or any other relevant certification in Marketing, Business, or related field