Digital Marketing Specialist- B2B

Digital Marketing Specialist- B2B

Experience: 2-3 Years

Salary Up-to 55k

Job Summary:
As a Digital Marketing Specialist- B2B, your primary responsibility will be to generate high-quality leads for the business development team by creating and executing digital marketing campaigns tailored to attract potential clients. You will focus on driving customer acquisition through targeted strategies across various digital channels within the technology or IT sector.

Key Responsibilities:
• Use data driven strategy to develop and implement lead generation strategies across digital channels such as SEM, Email Marketing, SEO, Social Media, and Content Marketing.
• Design and optimize online campaigns to capture and convert leads, ensuring a consistent pipeline for the business development team.
• Collaborate with the business development and sales teams to ensure marketing efforts align with business goals and target audience needs.
• Analyze and track the performance of lead generation campaigns, optimizing strategies based on metrics such as conversion rates, cost per lead, and ROI.
• Use tools like Google Analytics, CRM platforms, and marketing automation software to manage and nurture leads through the funnel.
• Conduct market research to refine buyer personas and drive growth, and create targeted content (whitepapers, case studies, eBook) to engage and convert the audiences by showcasing expertise.
• Lead cross-functional integrated marketing campaign to ensure seamless alignment on brand positioning, creating high-impact messaging that differentiates the brand in a competitive landscape.
• Conduct market research and competitor analysis to identify new opportunities for lead generation within the tech/IT space.
• Create engaging and relevant content (e.g., landing pages, whitepapers, case studies) that resonates with potential leads.
• Stay up-to-date with digital marketing trends and lead generation techniques, especially within the technology/IT industry.

Qualifications:
• Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
• 2-5 years of experience in digital marketing with a focus on Email Marketing, A/B Testing, Lead generation, and Drip Campaigns preferably in the technology or IT sector.
• Proven experience with tools and platforms like Google Ads, Google Analytics, social media advertising, SEO, and email marketing for lead generation.
• Strong analytical skills with the ability to assess campaign performance and make data-driven decisions.
• Excellent communication skills and ability to collaborate with business development and sales teams.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Jira, Zoho, SEMrush, GA, Google Search Console) to manage and nurture leads.

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Schedule:
• Day shift
• Monday to Friday

Application Question(s):
• Do you have experience working in a digital agency?
• Do you have experience with Apollo.io?
• Do you have experience with A/B Testing for email campaigns and landing pages?
• Are you familiar with setting up and optimizing drip marketing campaigns?
• Do you have experience in Organic Marketing or Paid?

Education:
• Bachelor's (Required)

Experience:
• Email marketing: 2 years (Required)
• Content marketing: 2 years (Required)
• B2B Marketing: 2 years (Required)
• Google Analytics: 2 years (Preferred)
• Lead generation: 2 years (Required)
• Organic Marketing: 2 years (Required)

Work Location: In person

Application Deadline: 11/01/2025