Digital Marketing Specialist - Campaign Scaling
- Category: Digital Marketing Expert Jobs
- Location: Ahmedabad, Gujarat
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 21K to 24K
- Published on: 2025/09/26
Key Responsibilities
• Manage paid media campaigns on Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) across multiple U.S. states and regional markets.
• Launch and optimize geo-specific campaigns with attention to local trends and audience behavior.
• Set up and manage event tracking using Google Tag Manager, GA4, and Meta Events Manager.
• Collaborate with creative teams to test and iterate ad creatives.
• Monitor KPIs across campaigns and regions; create performance dashboards and insights.
• Execute audience segmentation, retargeting, and lookalike strategies for different markets.
• Coordinate with product and growth teams on new market entries and A/B tests.
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