Digital Marketing Specialist Job in Kolkata at Legalution

About Company:
Legalution, an extended part of the San Infosystems and Solutions LLP, was formed with a simple idea of creating businesses out of the creative minds. Our aim was to make business more reliable for startups, small, and medium entrepreneurs. As we are helping them to start and grow their business by offering a wide range of services, our main focus is to provide them with legal support as well and make them know their rights, and fight for them. We provide DSC service and legal support, dealing with serious human rights issues and concerns, but we are now expanding ourselves by giving hand to the startups and entrepreneurs by providing them company registration services and other compliance support by introducing a wide array of services as per our client's requirement.

About the Internship:
Key responsibilities:

1. Developing a content strategy that aligns with the organization's marketing objectives and target audience. This includes creating engaging and relevant content for posts, articles, and updates

2. Optimizing the company's profile to ensure it reflects the brand's image and effectively communicates its value proposition. This includes updating and maintaining accurate company information, logos, and branding elements

3. Building and nurturing a strong community of followers and connections on LinkedIn. This involves engaging with users through comments, messages, and sharing relevant content to foster meaningful relationships and increase brand visibility

4. Planning, executing, and optimizing advertising campaigns to reach the target audience effectively. This includes identifying targeting options, setting campaign objectives, creating ad content, monitoring performance, and adjusting strategies as needed

5. Tracking and analyzing key performance metrics such as engagement, reach, conversions, and click-through rates. Using these insights to measure the effectiveness of digital marketing efforts and make data-driven decisions to improve performance. Should be well sound with SEO and SMM

6. Utilizing tools and features to generate leads and drive conversions. This may involve creating lead generation forms, running sponsored content campaigns for prospecting and outreach

7. Networking and Relationship Building: Actively participating in LinkedIn groups, industry forums, and events to establish the brand as a thought leader and build relationships with influencers and potential partners. This involves sharing valuable insights, answering questions, and engaging in meaningful discussions

8. Industry Research: Staying up-to-date with the latest trends, tools, and best practices in digital marketing, social media, and LinkedIn specifically. Conducting competitor analysis and identifying opportunities for innovation and improvement

+. Continuous Optimisation: Continuously testing and optimizing marketing strategies to maximize results

1. Good technical knowledge of digital marketing

Deadline:
2024-07-30 23:5+:5+

Skills required:
Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Creative Writing, Email Marketing, Social Media Marketing, Search Engine Optimization (SEO), Facebook Marketing, English Proficiency (Spoken), English Proficiency (Written) and Instagram Marketing