Digital Marketing Specialist | Uplers

Profile: Paid Social Analyst

Pay: $ 1351 - $ 1600 Per Month

Experience - 3+ years

Location - Permanently remote, India

Responsibilities:
• The candidate should be highly motivated, analytical and intellectually curious to help drive our client business forward.
• The individual is accountable for all aspects of Facebook, Linkedin.
• Hands-on experience on paid social management platforms like Smartly.io, HootSuite, Sprout Social.
• The candidate will be expected to write ad copies, creating strategies, performance monitoring and optimise campaigns towards achieving the defined campaign objectives.
• The candidate must have a working knowledge of web tracking tools like Google analytic.

Requirements:
• 3+ years of experience in Facebook + Instagram ads.
• 2+ years of experience in LinkedIn ads.

Roles:
• Act as the main point of contact for the client, internal departments, and third-party providers for all paid social campaign needs
• Contribute to the development and execution of market strategies for Paid Social campaigns, including developing roadmaps, test plans, and risk/benefit analysis
• Social ad copies writing, message A/B testing and sharing campaign insights with creative team
• Planning, execution, optimisation and scaling of brand awareness, Lead gen, shopping and App install campaigns across all major social platforms
• Actively test and analyze ad message, audiences and landing pages to deliver incremental volume
• Analysing historical performance data to identify opportunities to improve campaign performance and maximise ROI/ROAS
• Proactively seek to share unique knowledge specialisms and insights across the paid social team
• Periodical audit paid social campaigns landing pages and bounce rates towards conversion rate optimisation (CRO)
• Collaborate with internal team on cross-channel campaign to optimum utilisation of digital landscape
• Think strategically beyond the social platforms to increase the revenue and explore the marketplaces and inventories like Amazon Ads
• Handles client escalation and adhere to QA and SLA standards for paid social fulfilment
• Keep on top of industry changes, updates and paid social trends to quickly influence strategic levers for optimal targeting
• Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans"
• Working on report automation data aggregator tools like Google Data Studio & supermetrics
• Fair understanding of Organic Social Management (SMO)
• Should able to implement the conversion, remarking and event tags through GTM
• Working knowledge of search and Youtube ads
• Basic understanding of Video and Image editor to make small changes in messages
• Hands-on at Amazon Ads
• DCM Tags and 3rd-party tracking tags generation
• Fair understanding of Hubspot, Salesforce or other CRMs