Digital Marketing Specialist |WFH|

Paid Search Analyst

Experience - 4+ years

Location - Permanently remote, India

Technical Skills
• 4+ years of experience in Paid Search.
• 3+ years of experience in Paid Social.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
• Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
• Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
• Experience working with scripts, automation solutions, and various ad personalization
• Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
• Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
• Good command over Google analytics, search, ad campaigns & optimizations.
• Provide periodical PC reports and present performance improvement plans.
• Optimize targeting according to changing search trends & handle client escalations.
• Detailed understanding of marketing concepts & brand communications.

Uplift with Uplers

We are proud to say that each day at Uplers is about its people. Being a People First organization, our culture believes in looking at our team as the foundation of Uplers’ success. We believe that a happy working environment enhances innovation which is why we have strived to create a people-focused culture over the years. We also provide equal opportunities to all because our people are the real heroes of Uplers.

What is Uplers Talent Solutions

Uplers Talent Solutions is a catalyst for every candidate looking for a once-in-a-lifetime opportunity to work for global companies.

Perks of joining Uplers Talent Network:
• Payout: Take a long stride and earn upto 1.5x more than industry standards.
• Talent Success Coach: A dedicated coach will connect you with opportunities and guide you before as well as after hiring.
• Projects: You will be ensured global exposure and learnings with our exciting global projects.
• Flexibility: You can work from the comfort of your living room’s couch or from a breezy beach.
• Opportunity: You can set aside the uncertainty of job security and rely on us for a full-time opportunity.

Be a part of our network of India's top tech talents and grab an opportunity to work globally with leading IT companies

How to become a part of our Talent Network?
• Fill out the application form
• Clear the 3 stage assessment process
• Become a Uplers Certified Talent