Digital Marketing Strategist

Our organization, Be Applied Ltd, is seeking a skilled Digital Marketing Specialist to join our team. This role combines hands-on execution with a strategic, data-driven approach to expand our impact and reach.

About Us
We are a global network of independent organizations united by a common mission: scaling social movements to drive the global transition beyond fossil fuels. We've developed a unique model that combines strategic grant-making with campaigning, supporting interconnected organizations to create powerful change aligned with our mission.

The Role
You will work closely with the Head of Growth to plan, manage and execute all digital marketing activities to drive brand awareness, audience engagement, and lead generation. This includes executing targeted digital strategies and campaigns, identifying and proposing new digital channels and innovative approaches to expand audience reach and increase brand visibility, and supporting audience lifecycle activities, including nurturing leads and building an engaged community aligned with our mission.

About You
You are a skilled digital marketer with a strategic mindset, comfortable balancing high-level digital strategy with hands-on campaign execution. You have a passion for driving social impact and are motivated by opportunities to use your digital skills to support climate action. You thrive in an entrepreneurial environment and are adaptable, data-driven, and results-oriented.

Key Responsibilities
* Execute targeted digital strategies and campaigns to grow and engage our audience under the guidance of the Head of Growth.
* Identify and propose new digital channels and innovative approaches to expand audience reach and increase brand visibility.
* Support audience lifecycle activities, including nurturing leads and building an engaged community aligned with our mission.
* Manage and execute multi-channel digital marketing campaigns, including paid social, SEO, SEM, email, and content marketing.

Skills, Knowledge and Experience
A strong foundation in digital marketing, including experience with social media advertising, Google Ads, SEO, email marketing tools (e.g., Mailchimp), and marketing automation workflows. Demonstrated ability to grow and engage audiences through digital channels. Strong understanding of multi-channel digital strategies and how to apply them for audience engagement, brand growth, and conversion. Proficient in data analytics tools (e.g., Google Analytics) with the ability to provide actionable insights.

How We Support Our Staff
We offer a range of benefits to support our staff's well-being and career development, including superannuation, additional annual leave, long service leave, birthday leave, solidarity and community leave, cultural leave, gifted leave, paid parental leave, life leave, flexible working policy, employee assistance program, VIDA - An AI tool to support you working safely remotely, workspace benefits, coaching & manager support with regular 1:1 meetings, annual performance & development reviews with 360 feedback, and a co-developed work plan to ensure clarity on your role & key responsibilities.